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Advertising as a business force; a compilation of experience records

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The Fall of PR & the Rise of Advertising

& the Rise of Advertising, he shows how advertising has redefined itself and re-emerged as a force to be reckoned with. Written in his trade;

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Computational Advertising

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products;

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Computational Advertising

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products;

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions;

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions;

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Sensible Small Business Advertising

Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively;

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Advertising on Trial

as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer movements fought the;

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Advertising and the Mind of the Consumer

Advertising is an established and ever-present force, and yet just how it works continues to be something of a mystery. It's hard to;

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Impacts of Online Advertising on Business Performance

Creating a brand??s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and;

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Advertising and the Mind of the Consumer

ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this 3rd;

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Advertising And The Mind Of The Consumer

ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this 3rd;

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Strings and Things -13tr- Dualtone Records Bluegrass Compilation DUALTONE RECORDS BLUEGRASS COMPILATION. V/A, CD

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Business in Ethical Focus

Business in Ethical Focus is a compilation of classical and contemporary essays on business ethics. Approximately 50 essays are organized;

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The Rise of Advertising in the United States

its colonial beginnings to that Mad Men moment when advertising went professional. In The Rise of Advertising in the United States: A;

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The Rise of Advertising in the United States

its colonial beginnings to that Mad Men moment when advertising went professional. In The Rise of Advertising in the United States: A;

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Measuring Advertising Effectiveness

advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature;

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Measuring Advertising Effectiveness

advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature;

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From Corporate Security to Commercial Force

From Corporate Security to Commercial Force: A Business Leader's Guide to Security Economics addresses important issues, such as;

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Advertising and Promotions

authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on;

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Translating Promotional and Advertising Texts

the author's own professional experience and observations, this volume is designed for use as a coursebook for classroom practice or as a;

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Translating Promotional and Advertising Texts

the author's own professional experience and observations, this volume is designed for use as a coursebook for classroom practice or as a;

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My Life in Advertising

Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer;

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Advertising and Branding

with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio;

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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Translating Promotional and Advertising Texts

throughout. The volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It will be of interest to;

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Facebook Marketing

When running a business you want to reach as many potential customers as you can. It doesn't matter if you're selling a product;

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