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India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world's top 10 countries in terms of GDP. How do some;
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Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations This is the first;
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Behemoth, Amazon Rising explains how Amazon transformed from a niche bookseller into a $280 billion giant, why Amazon is just getting;
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spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of cool;
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The $20 billion gourmet market is nearly recession-proof. In fact, experts indicate that gourmet products actually do better in uncertain;
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Engage Your Brand outlines the critical steps in developing a winning social marketing strategy for your brand and provides case studies;
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protected sectors, and more than a third, $24 billion, are attributable to textiles and apparel alone. The cost to consumers of special protection;
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in the United States. It is estimated that consumers lose over $40 billion a year to fraudulent telemarketers. Although the vast majority;
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This is a story about how a small company struck a blow against toxic narratives that keep Indian families in poverty, while winning a;
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instruction and inspiration about creating emotional connections and winning in a consumer-empowered future. From the aisles of the;
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using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and;
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This book explores the consumption behaviour of 'extreme' athletes from a quantitative perspective. Extreme sports are a multi-billion;
Vergelijkbare producten zoals Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique;
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Forget mass customization and microsegmentation. Winning in today's business world requires a return to an approach abandoned by marketing;
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regarding who they are, where they live, and what they own. These changes have fuelled the growth of a multi-billion dollar industry that largely;
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, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning;
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The CEO of the Tribeca Film Festival and former founding CEO of the award-winning Droga5 advertising agency hails the end of traditional;
Vergelijkbare producten zoals The End of Advertising
In the universally acclaimed and award-winning The Bottom Billion, Paul Collier reveals that fifty failed states--home to the poorest one;
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What does globalization mean for Europe? What are the gains and what are the pains? Who's winning and who's losing? In this volume;
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Paul Collier's The Bottom Billion was greeted as groundbreaking when it appeared in 2007, winning the Estoril Distinguished Book Prize, the;
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of success. Award-winning professor of entrepreneurship Dileep Rao presents readers with a detailed guide to success through his interviews and;
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markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the;
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& CEO, Putnam Investments Lou Imbriano rescues the word 'winning' from the clutches of Charlie Sheen . . . and, like a Patriots playbook;
Vergelijkbare producten zoals Winning The Customer: Turn Consumers Into Fans And Get Them
This book is a primer that provides an overview of long-term care, including what it is, why it is an important policy concern, and the key;
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