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, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings;
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suppliers, partners and customers. It looks at the implications for managing the customer. The music industry is one of a number of examples used;
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project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on;
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supported by real-life examples. He shows how the web and other technological developments have revolutionized not only how music is made, but also;
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A detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music;
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industry: music publishing, live entertainment, and recordings. The book provides a sound foundation for understanding key issues, while presenting;
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A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing;
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The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for;
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: Expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry, including digital downloads, changing;
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, web companies and mobile phone service providers. This companion volume to Andrew Sparrow's Music Distribution and the Internet: A Legal;
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, web companies and mobile phone service providers. This companion volume to Andrew Sparrow's Music Distribution and the Internet: A Legal;
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useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to;
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useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to;
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pricing and e-commerce; advertising on the web; electronic ethics; on-line privacy; and rules for this new marketing practice.;
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Indie Business Power helps focus the lens on today's music opportunities and provides the guidance needed for starting & growing a;
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, up-to-date guide to the music industry and includes: * greater coverage of digital technology and its implications for the music industry;
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traffic, Web business models, and e-commerce. The third section, Online Tools for Marketing, deals with various Web tools for building consumer;
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on the web. In this book you'll discover: Practical steps for using social media to bring in more business New techniques, trends and tools;
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Internet marketing, social media marketing and the web can be a scary place for businesses. This book is a collection of articles that were;
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This collection of interviews captures a period of historic change for the global music business along with a wealth of professional;
Vergelijkbare producten zoals Music, Management, Marketing, and Law: Interviews Across the Music Business Value Chain
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner;
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marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create;
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marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a;
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issues on the Net, domain names, and the high-tech fight against cyber piracy. For managers in the music/entertainment field as well as musicians;
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It is tempting to build a web site just because you have been told you need one. Learn what it takes to build a web site with a specific;
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the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online;
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