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(5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful;
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favour. As a seller, when do you give in and when do you hold back? When do you walk away? Do you search for other markets? Or do you grin and;
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Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value;
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, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to;
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on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new;
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and build their businesses in a world filled with would-be buyers who are more inclined to doubt than to buy.;
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the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or;
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Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern;
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products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed. Open;
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-off 'wow' moments." --Forbes Discover the 24 reasons people are leaving you for competitors and how to win them back.
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trust in their company, their products and ultimately themselves in order to win the business. In this Authority Guide, sales coach Paul Avins;
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coming back for more. In his groundbreaking books, Hug Your Customers-a Wall Street Journal bestseller-and Hug Your People, Jack Mitchell;
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improve your results Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your;
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imagined a hyper-connected world full of trust and openness-a world where effortless communication would bring about a new understanding between;
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of loyal relationships . A loyal relationship is one that lives and goes beyond the database. If you want these customers' loyalty, you have to;
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The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and;
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The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and;
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methodology. This book gives you the world-class insight you need to make it happen. * Discover the new rules of marketing * Stand out and create WOW;
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what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you;
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Forget mass customization and microsegmentation. Winning in today's business world requires a return to an approach abandoned by marketing;
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business with. In Engage to Win, author Steve Lucas introduces a new model for marketing to address this new hyper-digital world—one;
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, create a plan to win, and execute on it! Revitalize your brand, in six steps! Learn how to...Refocus Your Entire OrganizationRestore Your Brand's;
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how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned;
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have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting;
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develop a strategy for your own business. Then you'll discover how to tactically apply your strategy in the real world so you can win more;
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