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Consumer Behavior Theories

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making;

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Grenzenlose Werbung

Where does advertising begin and end? How has its boundaryless dissemination been structured in the past and present? Have consumer;

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Consumer Behavior

be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis;

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Consumer Behavior

be used for understanding markets and developing effective marketing strategies. The authors have developed the Wheel of Consumer Analysis;

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Advanced Introduction to Consumer Behavior Analysis

a novel synthesis of behavioral psychology, behavioral economics, and marketing science a new model of consumer choice, the Behavioral;

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Advanced Introduction to Consumer Behavior Analysis

a novel synthesis of behavioral psychology, behavioral economics, and marketing science a new model of consumer choice, the Behavioral;

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The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental;

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The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental;

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Consumer Behavior Analysis

is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how;

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Essentials of Statistics for the Behavioral Sciences, International Edition

A proven bestseller, ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES, 8E, International Edition gives you straightforward instruction;

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The Behavioral Economics of Climate Change

readers how to understand mitigation strategies emerging from global warming policy discussions and the ways that changing climate conditions can;

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Perspectives on Consumer Choice

today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the;

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Consumer Behavior

Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy;

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Behavioral Economics for Tourism

unsuccessful behavioral tactics and strategies for tourism businesses and organizations. Provides behavioral profiling of the digitally;

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What Your Customer Wants and Can't Tell You

science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively;

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The Paraprofessional's Guide to Effective Behavioral Intervention

The Paraprofessional's Guide to Effective Behavioral Intervention is a comprehensive guide to appropriate behavioral strategies in the;

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The Paraprofessional's Guide to Effective Behavioral Intervention

The Paraprofessional's Guide to Effective Behavioral Intervention is a comprehensive guide to appropriate behavioral strategies in the;

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Essentials of Statistics for the Behavioral Sciences

A proven bestseller, ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES, 8e gives you straightforward instruction, unrivaled accuracy;

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Spend Shift

, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the;

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Intentional Behaviorism

understanding how and why consumers make the choices they do. The book integrates behavioral economics, consumer psychology, and decision-making;

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International Retailing

International Retailing provides a framework for understanding how different legal, social and economic environments affect the;

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Improving Marketing Strategies for Private Label Products

strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how;

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Consumers & Markets

growth of innovation, technology, market communications, and changing socio-cultural patterns, consumer behavior is largely driven by emotions;

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Methods in Product Design

As industries adopt consumer-focused product development strategies, they should offer broader product ranges in shorter design times and;

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