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This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making;
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The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental;
Vergelijkbare producten zoals The Routledge Companion to Consumer Behavior Analysis
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental;
Vergelijkbare producten zoals The Routledge Companion to Consumer Behavior Analysis
a novel synthesis of behavioral psychology, behavioral economics, and marketing science a new model of consumer choice, the Behavioral;
Vergelijkbare producten zoals Advanced Introduction to Consumer Behavior Analysis
a novel synthesis of behavioral psychology, behavioral economics, and marketing science a new model of consumer choice, the Behavioral;
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consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to;
Vergelijkbare producten zoals Multicultural Perspectives in Customer Behaviour
consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to;
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Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer;
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Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer;
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choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer;
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Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy;
Vergelijkbare producten zoals Consumer Behavior
be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis;
Vergelijkbare producten zoals Consumer Behavior
be used for understanding markets and developing effective marketing strategies. The authors have developed the Wheel of Consumer Analysis;
Vergelijkbare producten zoals Consumer Behavior
Vergelijkbare producten zoals Understanding How Consumer Behavioral Changing Strategies
Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies;
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Coffee Consumption andIndustry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series;
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Vergelijkbare producten zoals Future technology How Influences Consumer Behavior Change
analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way;
Vergelijkbare producten zoals The Behavioral Economics of Brand Choice
influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language;
Vergelijkbare producten zoals The Language of Branding
influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language;
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is organized.To further enable marketing professionals'success in the global marketplace, Globalization of Consumer Markets details actual strategies;
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is organized.To further enable marketing professionals'success in the global marketplace, Globalization of Consumer Markets details actual strategies;
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Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers;
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This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green;
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Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created;
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