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better leads, Business to Business Direct Marketing gives you the guidance to create and develop narketing communications that win every time;
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1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies;
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or;
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industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: -- The single thing every;
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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies;
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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies;
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strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants and sales;
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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies;
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that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting;
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-step system for writing sales letters any business can use - designed by one of the most successful and highly paid professional direct;
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direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores;
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) purchased the most famous specialised agencies in this field and worked with them to bring both general and direct marketing clients the combined;
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the communications program? How should resources be allocated to advertising, sales promotion, direct response, public relations, and other;
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explains how to create a distinctive edge through thought leadership and business writing. The ideal reader is a business owner who needs;
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, using the media, designing publicity, advertising, promotion, direct mail techniques and customer research and care. Equally applicable to the;
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, using the media, designing publicity, advertising, promotion, direct mail techniques and customer research and care. Equally applicable to the;
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