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The Seven Principles of WOM and Buzz Marketing

dream becomes reality. For others it remains simply a fantasy. The Seven Principles of WOM and Buzz Marketing offers the essential tools;

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Word of Mouth and Social Media

fences. Today, the dissemination of WOM through online channels such as Facebook, Twitter, LinkedIn, YouTube channels, blogs, and consumer forums;

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Beyond Buzz

buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind;

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Connected Marketing

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working;

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Connected Marketing

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working;

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The Art of Marketing for Professional Photographers

professional photo studio. This book shares Gene Ho's secrets on how to create buzz and get peopletalking about YOU.;

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Word-of-Mouth

consumers' attitudes and behaviors. More specifically, WOM communications between consumers are a topic of interest in both the pre-purchase and;

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Mundpropaganda als steuerbares Marketinginstrument

sprichwörtlich "in aller Munde". Mittlerweile hat sich eine eigene Industrie auf WOM-Marketing spezialisiert, deren Mitglieder sich in der Word-of-Mouth;

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The Anatomy of Buzz Revisited

/>With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes;

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Mosquito Marketing for Authors

for Authors.This book tells you how to create and maintain a buzz that cannot be repelled.It's filled to the brim with 10 years worth of tried;

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Highly Recommended

of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media;

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Zentral Marketing-Aspekte Im Public Health-Care

Der Begriff Word-of-Mouth (WoM) beschreibt die unmittelbare Kommunikation zwischen verschiedenen Gesprächsgruppen, bei der ein intensiver;

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Word of Mouth Mouse and Mobile

her blog and previously unpublished work."Timothy Renshaw, Editor, Business in Vancouver"Today positive WOM may be the single greatest;

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Upstream Marketing

of upstream marketing-the process of identifying and fulfilling customer needs-by drawing on three core principles of insight, identity, and;

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Van Horen Zeggen

Van horen zeggen De werking van buzz-marketing 1e druk is een boek van Emanuel Rosen uitgegeven bij Uitgeverij Kluwer Bv. ISBN;

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Buzz marketing

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Consumer Behaviour and Social Network Sites

professional examples, it bridges the gap between the academic and professional worlds. The book contrasts negative social eWOM to traditional WOM;

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Consumer Behaviour and Social Network Sites

professional examples, it bridges the gap between the academic and professional worlds. The book contrasts negative social eWOM to traditional WOM;

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The Anatomy of Buzz

Draws on interviews with more than 150 marketing executives to identify the products and services that benefit most from consumer;

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The Definitive Guide to Entertainment Marketing

marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and;

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Marketing For Dummies 3rd

all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and;

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Building Brand Authenticity: 7 Habits of Iconic Brands

they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand;

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Foundations Of Marketing

The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers;

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Marketing Gurus

field. The featured books include: Crossing the Chasm by Geoffrey Moore The Popcorn Report by Faith Popcorn The Anatomy of Buzz by Emanuel Rosen;

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Pie Wom

Pie Wom is een boek van Y. Penning;

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iPhone & iPad Apps Marketing

The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps! There are huge profits to be made in selling iPhone and iPad;

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Customer Loyalty

and revised edition of the ground-breaking book that created all the buzz.;

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