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diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.;
Vergelijkbare producten zoals Consumer Behaviour and Social Network Sites
. Consumer Behaviour and Social Network Sites tackles different themes relating to negative eWOM. Drawing on both intensive scientific research and;
Vergelijkbare producten zoals Consumer Behaviour and Social Network Sites
. Consumer Behaviour and Social Network Sites tackles different themes relating to negative eWOM. Drawing on both intensive scientific research and;
Vergelijkbare producten zoals Consumer Behaviour and Social Network Sites
Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate;
Vergelijkbare producten zoals Social Networks And Their Economics
. According to James (2010), Social Networking sites are more interactive in nature and different Social Networking sites have different features and;
Vergelijkbare producten zoals Fashion Business In Social Networks
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour' and;
Vergelijkbare producten zoals Consumption Behaviour and Social Responsibility
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour' and;
Vergelijkbare producten zoals Consumption Behaviour and Social Responsibility
including the emotional and cognitive as well as social factors influencing consumer behaviour.;
Vergelijkbare producten zoals New Developments and Approaches in Consumer Behaviour Research
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer;
Vergelijkbare producten zoals Consumer Behaviour (RLE Consumer Behaviour)
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer;
Vergelijkbare producten zoals Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide
making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications;
Vergelijkbare producten zoals Cases in Consumer Behaviour
consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine;
Vergelijkbare producten zoals Consumer Behaviour
in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a;
Vergelijkbare producten zoals Consumer Demographics and Behaviour
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour;
Vergelijkbare producten zoals Higher Education Consumer Choice
? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and;
Vergelijkbare producten zoals The Social Psychology of Consumer Behaviour
very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social;
Vergelijkbare producten zoals Understanding Consumer Choice
Social Network Sites for Scientists: A Quantitative Survey explores the newest social network sites (for example, ResearchGate and;
Vergelijkbare producten zoals Social Network Sites for Scientists
into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour;
Vergelijkbare producten zoals Consumer Behaviour
valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.;
Vergelijkbare producten zoals Capitalism and the Consumer (RLE Consumer Behaviour)
A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples;
Vergelijkbare producten zoals Consumer Behaviour
A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples;
Vergelijkbare producten zoals Consumer Behaviour
communication and community-building. The notion of Web 2.0 , social software, and social networking sites such as Facebook, Twitter and MySpace have;
Vergelijkbare producten zoals Internet and Surveillance
communication and community-building. The notion of Web 2.0 , social software, and social networking sites such as Facebook, Twitter and MySpace have;
Vergelijkbare producten zoals Internet and Surveillance
general explanation and they demonstrate how cultural and regional differences have shaped the development of consumer behaviour and patterns;
Vergelijkbare producten zoals Consumer Behaviour and Economic Growth in the Modern Economy (Rle Consumer Behaviour)
complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to;
Vergelijkbare producten zoals Sport Consumer Behaviour
studies about European companies and topics offer a better insight into the world of Consumer Behaviour. New coverage of sustainable consumption;
Vergelijkbare producten zoals Consumer Behaviour
, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to;
Vergelijkbare producten zoals Young Consumer Behaviour
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