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The PR Agency Handbook

Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional;

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How to Succeed in a PR Agency

Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other;

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How to Succeed in a PR Agency

Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other;

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The PR Professional's Handbook

communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business;

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The Public Relations Writer's Handbook

Unlike most existing PR writing wortexts that try to be everything by incorporating sections on PR principles and the PR process;

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The Public Relations Writer's Handbook

Unlike most existing PR writing wortexts that try to be everything by incorporating sections on PR principles and the PR process;

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The AMA Handbook of Public Relations

The AMA Handbook of Public Relations combines proven PR strategies with best practices for web-based campaigns--including leveraging;

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PR Superstar

PR Superstar is designed for everyone who wants to capture the power of press release writing; swiftly and without waffle. From the small;

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European Space Agency and Programs Handbook

European Space Agency and Programs Handbook: Strategic Information and Contacts;

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Public Relations Handbook

financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology Over twenty illustrations from recent;

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Public Relations

analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental;

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Public Relations

analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental;

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Promoting Property

This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and;

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Promoting Property

This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and;

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Pathways to Public Relations

This PR student handbook is designed to provide you with the knowledgeand skills that will help prepare you for a successful career;

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Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions

As museums, galleries and heritage attractions are expected to become more competitive, marketing and PR naturally become key tools to;

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Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions

As museums, galleries and heritage attractions are expected to become more competitive, marketing and PR naturally become key tools to;

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Women in PR History

public relations agency. This book will add knowledge and understanding to the fields of PR history and historiography. Academics and;

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The Public Relations Handbook

professionalism and regulation, and advises on training and entry into the profession. It includes: * interviews with press officers and PR agents;

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The SAGE Handbook of Public Relations

those studying and teaching PR;

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United States - Doing Business with the Us Agency for International Development Handbook Strategic, Practical Information, Contacts

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The Handbook of Field Marketing

marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for;

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Digital PR

need to ask, whether working in-house or in an agency, and will be equally relevant for those studying PR or coming into the industry as it;

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Inbound PR

The digital era's new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency's business;

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Congress vs. the Bureaucracy

administration reveals that political battles over PR persist to this day. Ultimately, despite Congress's attempts to muzzle agency public relations, the;

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The Chinese Armed Forces Today. The U.S. Defense Intelligence Agency Handbook of China's Army, Navy and Air Force,

Bewapening. Engelse tekst.;...

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The Caterpillar Factory

in today's booming PR business. It sets out the links in the PR business chain, from the basic consultancy model to winning new clients, and from;

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