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The AMA Handbook of Public Relations combines proven PR strategies with best practices for web-based campaigns--including leveraging;
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The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry;
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leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready;
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The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry;
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The Routledge Handbook of Korean Politics and Public Administration gathers the expertise of leading international scholars to survey the;
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The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry;
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The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry;
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The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its;
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Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications The second edition of the Handbook;
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The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry;
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practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical;
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This handbook provides a comprehensive theoretical framework for studying and practicing public relations around the world. Organized by;
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What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline;
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In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the;
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In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the;
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with examples of how the industry works in practice. Broad in scope, it traces the history and development of public relations;
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in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses;
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Covers start up strategies, project organization, cost control, teamwork, leadership, and quality, a;...
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management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function. The PR;
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An essential resource presenting state-of-the-art theory and process of project management, The AMA Handbook of Project Management has long;
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This PR student handbook is designed to provide you with the knowledgeand skills that will help prepare you for a successful career;
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including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current;
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with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field;
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with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field;
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This volume grew out of Wileya s well--received Handbook of International Business, published in 1982. The latter has been updated and;
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With communications occupying the key role in business to business marketing there is a need for professionals to fully grasp its;
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, gaining a competitive advantage through leadership, leading across cultures, sustainability, executive transition, and much more. The AMA Handbook;
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