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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally;

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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally;

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Dynamics of International Advertising

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and;

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Global Advertising Practice in a Borderless World

environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;

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Global Advertising Practice in a Borderless World

environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;

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Introduction to Advertising Media

Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and;

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Dynamics of Mass Communication

the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how;

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Globalisation and Advertising in Emerging Economies

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic;

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Globalisation and Advertising in Emerging Economies

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic;

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Between the Lines: Early Advertising in Singapore: 1830s - 1960s

Between the Lines: Early Advertising in Singapore welcomes us to the rush world of early print advertising in Singapore. This comprehensive;

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Digital Services in the 21st Century

Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination;

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The Dynamics of Advertising

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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Advertising and Popular Culture

argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Concise Encyclopedia of Advertising

specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;

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Concise Encyclopedia of Advertising

specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;

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Advertising, Culture & the Law

of consumer culture. Yet little of this literature has influenced legal theories and structures concerning the power of advertising. Advertising;

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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The Economic Implications of Advertising (Rle Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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The Economic Implications of Advertising (RLE Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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Sources of Information Value

This book provides a conceptual framework to understand and analyze the decline of the telecommunications industry and the rise;

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