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Advertising Media Planning

for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current;

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Strategic Media Decisions

Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media's top professors;

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Exchange Rates and Strategic Decisions of Firms

Discusses exchange rates and strategic decisions;

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Strategic Decisions The 30 Most Useful Models

In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using;

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Strategic Decisions

In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using;

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Social Media And Strategic Communications

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic;

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Russian Mass Media Directory Volume 1 Strategic Information and Contacts

Russian Mass Media Directory Volume 1 Strategic Information and Contacts;

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Strategic Analysis And Action

it faces, deal effectively with strategic decisions, and set in place the people and operations to implement those decisions.;

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Strategic Marketing Decisions In Global Markets

text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the;

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The Strategic Decision Challenge

This book examines historical evidence for the success and failure of strategic decisions over the last thirty years, and considers why;

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Economist: Business Strategy

of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous. This book looks at the whole process;

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Practical Strategy

Practical Strategy offers a coherent guide to many of the complex and diverse strategic decisions that many managers face today. The books;

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Strategic Marketing

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for;

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Analyzing Soviet Strategic Arms Decisions

The importance to Western policymakers of determining the significance of Soviet strategic arms decisions is matched by the difficulty;

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Why Decisions Fail

Based on the his analysis of 400 strategic decisions made by top managers in areas such as products and services, pricing and markets;

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Short Introduction to Strategic Human Resource Management

This Short Introduction to Strategic Human Resource Management provides a concise treatment of the key elements of strategic HRM using an;

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Short Introduction to Strategic Human Resource Management

This Short Introduction to Strategic Human Resource Management provides a concise treatment of the key elements of strategic HRM using an;

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The Social Media Communication Matrix

planning. The focus of this book is to meld current trends in social media to strategic communications planning in the field of PR. The definition;

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Strategic Decision Making

Making strategic decisions is a fundamental skill for leaders and managers. However, in a business environment that is in a constant state;

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Make-or-Bay Decisions in Aerospace Organizations

Robert A. Goehlich focuses on the strategic aspects of decision-making within aerospace organizations, concentrating on the make-or-buy;

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Events Feasibility and Development

Style: written for advanced students of events management, mapping out all strategic decisions and considerations in detail. Approach;

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Events Feasibility and Development

Style: written for advanced students of events management, mapping out all strategic decisions and considerations in detail. Approach;

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Competitiveness of Chinese Firms

This book addresses the multi-facet competitiveness of firms in China from an angle of strategic management of technology and innovation;

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Pursuing Strategy

Formulating a strategy involves complex interactions between politicians, strategic commanders and generals in the field. The authors;

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Entrepreneurial Strategic Decision-Making

Strategic choices made by entrepreneurs have major consequences for SME performance. This book explores the factors that influence;

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Entrepreneurial Strategic Decision-Making

Strategic choices made by entrepreneurs have major consequences for SME performance. This book explores the factors that influence;

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Global Marketing Management

technologies and social media, strategic branding, and maintaining relationships. The authors examine the implications of these issues and consider how;

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