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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Marketing Communications

includes coverage of topics such as ethics, creativity in advertising, consumer groups and trends. Featuring case studies, it is intended for;

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Creativity and Marketing

applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing;

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Essentials Of Marketing Communications

principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing;

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications The second edition of the Handbook;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Strategic Integrated Marketing Communications

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective;

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Strategic Marketing Communications

Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized,;...

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Marketing Communications Management

study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected;

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Marketing Communications Management

study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected;

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Communicating Globally

communications works to strategic planning and creative execution. It includes discussions on compensation, measuring consumer response, and on the;

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Marketing Management

> For marketing professionals who place special emphasis to creativity and imagination in marketing management. ;

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Strategic Planning for Public Relations

This text offers step-by-step processes for strategic communication activities, including planning, research, implementation and evaluation;

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Preface to Marketing Management

-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.;

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Coming out of the Closet

transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that;

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Coming out of the Closet

transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that;

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Show Me Dont Tell Me

A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they;

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Strategic Integrated Marketing Communications

overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with 'desktop' tools and worksheets for;

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Strategic Integrated Marketing Communications

overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with 'desktop' tools and worksheets for;

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The New Integrated Direct Marketing

in attitude of mind and overall strategic viewpoint. The book evaluates the strengths and weaknesses of each of the key disciplines - direct marketing;

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Marketing Management Concepts and Tools

marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

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Industrial Marketing Strategy

analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning * Proven, concrete, strategic management;

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Brand Positioning

of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required;

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Brand Positioning

of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required;

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