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Pushing the Numbers in Marketing

This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs;

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Marketing by the Numbers

that get results. Market ing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI;

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Donald Trump and the Branding of the American Presidency

This book argues that Donald Trump's election and Presidency represent the triumph of marketing, branding and segmentation in American;

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HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)

Stop pushing products-and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers;

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Representation of Green Consumerism

Global warming has recently been pinpointed as an urgent challenge for environmental policy-makers and social marketers all over the world;

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Marketing Metrics in Action

Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The;

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Marketing Tourism Destinations

The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation;

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Marketing Database Analytics

business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data;

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Marketing Database Analytics

business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data;

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Pushing the Bear

Pushing the Bear: After the Trail of Tears tells the story of the Cherokees' resettlement in the hard years following Removal, a story;

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Influencer Marketing For Dummies

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be;

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The Art and Science of Marketing

If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle;

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Marketing For Financial Advisors

To financial advisors who ask, Who has the timeand money for marketing? the authors have animportant piece of advice: Treat your practice;

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It's About That Time Pushing the Boundaries of Gypsy Jazz PUSHING THE BOUNDARIES OF GYPSY JAZZ. HOT CLUB OF DETROIT, CD

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Marketing Analytics Roadmap

Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today's leaders in the;

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The Next Evolution of Marketing

THE NEW LAWOF MARKETING The Next Evolution ofMarketing is a true beaconfor all brand builders.Many books claim that,Bob's book delivers;

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Successful Email Marketing Strategies

Email marketing began as a serious marketing discipline in the late 1990s. Since then, there has been a major seismatic shift in the entire;

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Arrow Pushing In Organic Chemistry

Mechanisms , a book that uses the arrow-pushing strategy to reduce this notoriously challenging topic to the study of interactions between organic;

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Street-Smart Advertising

. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e;

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Marketing to the Ageing Consumer

As the populations of Europe and the US, soon to be followed by China, grow older, it is vital that marketers understand the effects;

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Marketing to Millennials

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and;

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Citizenship: Pushing the Boundaries

Citizenship: Pushing the Boundaries brings together global perspectives and issues of citizenship in particular regional and national;

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Burlington Railroad

Alliance has been a railroad center ever since the Burlington Railroad established the city in 1888 while pushing tracks into the vast;

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Latino Boom II

Understanding the growing Latino community is one of the keys to success for every marketer, polititian and corporation in the United;

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Smart Retailing: Technologies and Strategies

the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully;

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Marketing And The Bottom Line

The subject is critically important and Ambler's ideas are provocative;

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Arrow Pushing In Inorganic Chemistry

, logical introduction to the subject. Organic teaching places heavy emphasis on reaction mechanisms - arrow-pushing - and the authors of this;

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