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HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)

Stop pushing products-and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers;

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Hbr's 10 Must Reads for Sales and Marketing Collection (5 Books)

Reads on Sales, HBR's 10 Must Reads on Strategic Marketing, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Negotiation, and HBR's;

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Marketing Imagination

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt on Marketing. Now;

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The Marketing Imagination

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt on Marketing. Now;

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HBR's 10 Must Reads on Communication (with featured article The Necessary Art of Persuasion, by Jay A. Conger)

HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Teams;

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HBR's 10 Must Reads on Teams (with featured article The Discipline of Teams, by Jon R. Katzenbach and Douglas K. Smith)

Yourself HBR's 10 Must Reads on Strategic Marketing;

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HBR's 10 Must Reads on Collaboration (with featured article 'Social Intelligence and the Biology of Leadership ' by Daniel Goleman and Richard Boyatzis)

10 Must Reads on Managing Yourself HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Teams;

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An Analysis of Theodore Levitt's Marketing Myopia

. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with;

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Marketing Myopia

. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with;

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HBRs 10 Must Reads On Making Smart Decis

Leadership HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Teams;

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Marketing Classics

diffusion. Articles of enduring interest by noted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard;

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The HBR Diversity and Inclusion Collection (5 Books)

strategies you need revitalize your D&I efforts for the good of all. Included in this set are: HBR's 10 Must Reads on Diversity HBR's 10;

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HBR's 10 Must Reads on Strategy (including featured article What Is Strategy? by Michael E. Porter)

and selected the most important ones to help you catalyze your organization's strategy development and execution. HBR's 10 Must Reads on;

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HBR's 10 Must Reads on Change Management (including featured article Leading Change, by John P. Kotter)

ones to help you spearhead change in your organization. HBR's 10 Must Reads on Change Management will inspire you to: Lead change through;

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HBR's 10 Must Reads on Strategy (including featured article What Is Strategy? by Michael E. Porter)

selected the most important ones to help you catalyze your organization's strategy development and execution. HBR's 10 Must Reads on Strategy will;

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HBR's 10 Must Reads on Managing People (with featured article Leadership That Gets Results, by Daniel Goleman)

Business Review articles and selected the most important ones to help you maximize your employees' performance. HBR's 10 Must Reads on Managing;

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HBR's 10 Must Reads on Leadership (with featured article What Makes an Effective Executive, by Peter F. Drucker)

selected the most important ones to help you maximize your own and your organization's performance. HBR's 10 Must Reads On Leadership will inspire;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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5 Years of Must Reads from HBR

five-book collection will help you manage your daily challenges and meet the changing competitive landscape head-on. Books in HBR's 10 Must;

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5 Years of Must Reads from HBR

challenges and meet the changing competitive landscape head-on. Books in the HBR 10 Must Reads series offer essential reading selected from the;

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HBR's 10 Must Reads on Managing Yourself and Your Career 6-Volume Collection

Ibarra, Rob Cross, and Laura Morgan Roberts plus the indispensable article What Makes a Leader by Daniel Goleman. With HBR's 10 Must Reads on;

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Strategic Marketing in Library and Information Science

strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship;

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HBRs 10 Must Reads On Change

ones to help you spearhead change in your organization. HBR's 10 Must Reads on Change Management will inspire you to: - Lead change through;

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Engaging Your Community Through Active Strategic Marketing

Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver;

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Adv Int Mark V 4

are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative;

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HBRs 10 Must Reads On Managing People

Business Review articles and selected the most important ones to help you maximize your employees' performance. HBR's 10 Must Reads on Managing;

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