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Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt on Marketing. Now;
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Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt on Marketing. Now;
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Theodore Levitt's 1960 article Marketing Myopia is a business classic that earned its author the nickname the father of modern marketing;
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Theodore Levitt's 1960 article Marketing Myopia is a business classic that earned its author the nickname the father of modern marketing;
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Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you're really inCreate products that;
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diffusion. Articles of enduring interest by noted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard;
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customer services that deliver, developing an unconditional service guarantee that works, and making an artful recovery when a customer;
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provides comprehensive coverage of the five key strategic stages: 1) Where are we now? - strategic and marketing analysis; 2) Where do we want to;
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myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to;
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myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to;
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Myopia is a common ocular condition affecting approximately 1.6 billion people worldwide. An increasing trend of myopia has been observed;
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provides comprehensive coverage of the five key strategic stages: Where are we now? - Strategic and marketing analysis Where do we want to be;
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collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the;
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Testaments. This volume offers not only an introduction to Theodores life and work but also the first modern-language translation of his;
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Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured;
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Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured;
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Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured;
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This book serves as an introductory reference on clinical aspects of glaucoma and myopia, providing essential guidelines for diagnosis and;
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Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing;
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Myopia is a refractive abnormality of the eye in which the parallel light rays from an object at optical infinity are focused by the eye;
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marketing. Aan bod komen onder andere het geruchtmakende artikel van Ted Levitt over de wereldwijde homogenisering van consumentenbehoeften;
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. Organizational Myopia explores the barriers that impede organizations from identifying an effective response to the problems that they have to confront;
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. Organizational Myopia explores the barriers that impede organizations from identifying an effective response to the problems that they have to confront;
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ISBN Theodore Beza's Doctrine of Predestination. Type boekomslag: Hardcover, Geschreven door: John S. Bray, Uitgever: Brill, Hes & De Graaf;
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The incidence of myopia continues its rapid rise worldwide, and although the mechanism has not been fully clarified, there has been a;
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