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Pioneers in Marketing

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important ma;...

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History Of Marketing Science, The

The field of marketing science has a rich history of modeling marketing phenomena using the discipli;...

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History Of Marketing Science, The

The field of marketing science has a rich history of modeling marketing phenomena using the discipli;...

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Pioneers of Promotion

The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticate;...

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The Quiet Revolution in Email Marketing

A revolution is taking place that will forever change the world of marketing. The strategies and tec;...

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Managing Imitation Strategies

Pioneers -- those innovative first movers who enter markets before competitors - are often deified;...

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Digital Engagement

Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results,;...

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International Marketing Research

The third edition of International Marketing Research is completely updated to reflect changes in bo;...

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Pioneers Of Digital

Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the wa;...

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In Data We Trust

Is it really possible for credit card companies to predict a divorce long before the couple in quest;...

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Content Revolution

Marketing has changed more in the past 20 years than any other business discipline. So why are we re;...

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Principles of Strategic Communication

A comprehensive introduction to the subject of strategic communication, which encompasses advertisin;...

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Principles of Strategic Communication

A comprehensive introduction to the subject of strategic communication, which encompasses advertisin;...

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Conversational Marketing

Real-time conversations turn leads into customers Conversational Marketing is the definitive gui;...

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Greetings From the Pioneers .. From the Pioneers .. FROM THE PIONEERS. Pioneers, CD

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The Comprehensive Textbook of Healthcare Simulation

The Comprehensive Textbook of Healthcare Simulation is a cohesive, single-source reference on all as;...

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Mobilized Marketing

Mobile marketing is finally entering the forefront of the marketing realm. Megabrands are rolling ou;...

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Ultimate Guide to Link Building

Link. Rank. Profit.Web marketing pioneers Eric Ward and Garrett French explain the complicated world;...

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Norteno & Tejano Accordion Pioneers .. Accordion Pioneers .. ACCORDION PIONEERS. V/A, CD

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Techno-Ready Marketing

Conventional techniques for marketing technology products fail primarily because marketers do not tr;...

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The Economics of E-Commerce

This research review, written by two pioneers of e-commerce, discusses thirty of the most important ;...

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Back To the Woods: Tribute To Pioneers of Blues .. Tribute To Pioneers of Blues .. TRIBUTE TO PIONEERS OF BLUES. CHUCK LEAVELL, CD

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I Hear a New World / the Pioneers of Electronic Music .. the Pioneers of Electronic Music .. THE PIONEERS OF ELECTRONIC MUSIC. Meek, Joe, CD

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The Hunting Pioneers, 1720-1840

This book is the first comprehensive account of the ultimate wilderness archetypes - the hunting pio;...

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Sustainable Luxury and Social Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely;...

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Sustainable Luxury & Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely;...

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Best of the Pioneers . Pioneers, CD

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