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Product Experience

Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual;

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Impacting the Sensory Experience of Products

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and;

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Software Product Lines

This book covers research into the most important practices in product line organization. Contributors offer experience-based knowledge on;

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Product Design

Product Design presents an in-depth study of structured designed processes and methods. KEY TOPICS: Fundamental approach is that reverse;

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Ux Best Practices How To Achieve More Impact With User Exper

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to;

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Customer Experiences Affect Customer Loyalty

product quality itself is a separate, but related construct to customer experience quality which alone is not sufficient to create customer;

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The Primitive Edge of Experience

This book is concerned with the primitive edge of human experience. It explores the idea that human experience is the product of the;

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The Primitive Edge of Experience

This book is concerned with the primitive edge of human experience. It explores the idea that human experience is the product of the;

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Lean UX

Lean UX is synonymous with modern product design and development. By combining human-centric design, agile ways of working, and a strong;

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Integrating the Packaging and Product Experience in Food and Beverages

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the;

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The Professional Product Owner

Product ownership is an utterly crucial role in most businesses. Scrum recognizes this -- but unfortunately, many companies, agile;

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The ProductLed Organization

A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful;

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Materials Experience

There currently exists an abundance of materials selection advice for designers suited to solving technical product requirements;

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Successful User Experience: Strategies and Roadmaps

to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete;

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UX Redefined

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently;

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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply;

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How Excellent Experiences affect Customer Loyalty

learning quality. The American coffee company Starbucks is used as exemplary case to validate the theory empirically. Product quality is found to;

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Designing the Mobile User Experience

product development professional with an understanding of the users, technologies, devices, design principles, techniques and industry players;

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Product Recommendation and Adaptive eLearning

Effectively connecting and marketing products to on- line consumers is one of the challenges faced by businesses today. This platform;

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Agile Product Management With Scrum

The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman;

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The Agile Marketer

marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new;

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The Product Manager's Handbook How to Lead and Launch Successful Technology Products

This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers;

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Food Product Development

Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products;

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Software Product Lines

Software product lines are emerging as a critical new paradigm for software development. Product lines are enabling organizations to;

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Cracking The PM Interview

Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM;

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Product and Service Design Innovation

This textbook describes strategic product and service planning, introducing the concept of innovation. Linear models of product development;

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Product Marketing For Technology Companies

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as;

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