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Financial Services Marketing

of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services;

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Advances in Knowledge Acquisition and Management

This book constitutes the thoroughly refereed post-proceedings of the 2006 Pacific Rim Knowledge Acquisition Workshop, PKAW 2006, held;

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Lean AI How Innovative Startups Use Artificial Intelligence to Grow

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from;

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Search Marketing Strategies

analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.;

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Search Marketing Strategies

analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.;

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Advances In Mergers & Acquisitions

account when considering a merger or acquisition, to post-merger integration concerning the determinants of acquisition performance.;

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Marketing Scientific and Technical Information

acquisition strategy, market segmentation, and product design.;

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Financial Services Marketing

of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition;

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Knowledge Acquisition: Approaches, Algorithms and Applications

This book constitutes the thoroughly refereed post-workshop proceedings of the 2008 Pacific Rim Knowledge Acquisition Workshop, PKAW 2008;

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Developing rules and principles for preparing and implementing acquisition projects

-acquisition process. 2. The transaction-phase. 3. Post-merger Integration Management (PIM). The centralisation of this part and also the whole thesis;

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Principles and Practice of Marketing

, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.;

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Digital Marketing Fundamentals

realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital;

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Digital Marketing Fundamentals

realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital;

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Essentials of Marketing

in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and;

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Essentials of Marketing

in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and;

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Essentials of Marketing

in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and;

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Membership Marketing in the Digital Age

acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty. It features;

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Multichannel Marketing

cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with;

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Moderne marketing 502 pag

Een complet handboek voor onderwijs en praktijk. Moderne marketing: de welvaartsconsument en de detailhandel in de post-industriƫle;

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Marketing the Arts

creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include;

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Marketing the Arts

creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include;

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Managing Chinese Outward Foreign Direct Investment

to corporate sustainable development. Particular emphases have been placed on the post-acquisition integration and management such as;

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Customer Relationship Management

advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition;

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E-Marketing

. Introduces offline e-marketing applications, e.g., bar code scanners and uses of electronic databases for customer acquisition and retention. *NEW;

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Einde inhoud

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