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Positioning Theory and Strategic Communication

exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body;

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Positioning Theory and Strategic Communication

exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body;

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Culture and Positioning as Determinants of Strategy

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive;

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Strategic Communication Theory and Practice

the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The;

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Strategic Communication Theory and Practice

the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The;

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Strategic Positioning in the Consulting Industry

applies strategic group theory to the German management consulting industry, and provides an empirical test of the performance effects;

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Strategic Integrated Marketing Communications

theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding;

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Strategic Integrated Marketing Communications

theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding;

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Strategic Communication for Organizations

message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern;

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Strategic Positioning in Voluntary and Charitable Organizations

, Strategic Positioning in Voluntary and Charitable Organizations reveals that charities are positioning themselves in their evolving external;

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Strategic Positioning in Voluntary and Charitable Organizations

, Strategic Positioning in Voluntary and Charitable Organizations reveals that charities are positioning themselves in their evolving external;

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Logical Dynamics of Information and Interaction

This book develops a view of logic as a theory of information-driven agency and intelligent interaction between many agents - with;

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Logical Dynamics of Information and Interaction

This book develops a view of logic as a theory of information-driven agency and intelligent interaction between many agents - with;

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Nonprofit Strategic Positioning

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning;

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Positioning Theory in Applied Linguistics

This book is about Positioning Theory (Davies & Harre, 1990) and its potential applications in bilingual and multilingual contexts;

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Integrated Marketing Communication

and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement;

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Integrated Marketing Communication

and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement;

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Location Based Service in Cellular Networks

, terrestrial radio positioning, non-RF positioning and a brief introduction to sensor fusion and Bayesian theory. It provides an overview of all the;

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Visible Light Communication and Positioning

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Applying Communication Theory for Professional Life

Elaine D. Zelley introduce communication theory in a way that helps students understand its importance to careers in communication and business;

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Strategic Silence

the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues;

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Strategic Silence

concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global;

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Mobile Positioning and Tracking

communication networks. Application areas covered include positioning, data fusion and filtering, tracking, error mitigation, both conventional and;

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Strategic Consulting: Tools and Methods for Successful Strategy Missions

or (re)designing the business model Meschi and Chereau bridge the gaps between academic theory and real world practice, between strategic;

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Nestle. Strategic marketing management

that how it plays an important role. Strategic marketing tools are essential to play game; there are different strategies and techniques;

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The International Encyclopedia of Strategic Communication

captures the full scope of contemporary theory and practice in strategic communication. Reflecting the current international trend within;

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Strategic Advertising Mechanisms

It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time;

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