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realistic workplace activities to provide presenters with the key skills and techniques to prepare and deliver dynamic presentations. After;
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make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with;
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make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with;
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communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core;
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This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more;
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, this book goes beyond the scope of a standard textbook on persuasive communication. Its practical lessons illustrate the techniques;
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persuasive discourse to present new insights and techniques. The volume: Critically examines strategies of persuasive oratory;
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persuasive discourse to present new insights and techniques. The volume: Critically examines strategies of persuasive oratory;
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This book explores the evolutionary and cognitive foundations of human communication, focusing on narrative as its distinctive dimension;
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The Dynamics of Intercultural Communication provides a comprehensive introduction to intercultural communication that utilizes a;
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Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing;
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. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering;
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enhanced relationships in business and social contexts, handle difficult communication situations, spot when people are lying and be more confident.;
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of advertising, its literary techniques, and its persuasive strategies. This scholarly approach to advertising will be of interest to students and;
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Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive;
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Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive;
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-to-teach opening strategies. 3. Thirteen high-impact language techniques. 4. Four clearly described endings.
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Critical Questions in Persuasion Research presents students with a refreshing way to study persuasion, communication theory, and human;
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models, games and gamification, interventions for behavior change, and design strategies and techniques.;
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the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational;
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the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational;
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the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.;
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and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the;
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' actions according to the terms and concepts used in studies of nonverbal communication and rhetoric, this work seeks to bring conceptual and;
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practice; UX evaluation methods, techniques and tools; emotional and persuasive design; and emotions and cognition in HCI Part II, Interaction;
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