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Critical Questions in Persuasion Research

Critical Questions in Persuasion Research presents students with a refreshing way to study persuasion, communication theory, and human;

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The Dynamics Of Persuasion

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a;

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Dynamics Of Persuasion

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a;

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Persuasion and Communication in Sport, Exercise and Physical Activity

instructors, coaches, athletes, and practitioners most effectively communicate their messages to others? Persuasion and Communication in Sport;

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Persuasive Communication

communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core;

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Persuasion Ethics Today

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated;

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Persuasion Ethics Today

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated;

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Narrative Persuasion. A Cognitive Perspective on Language Evolution

This book explores the evolutionary and cognitive foundations of human communication, focusing on narrative as its distinctive dimension;

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Persuasive Communication

This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision;

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Persuasive Communication

This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision;

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Persuasion In Your Life

campaigns to making business and health care decisions. The book reflects a balance of theory and application and draws material from communication;

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Principled Persuasion in Employee Communication

Principled Persuasion in Employee Communication highlights a new but significant dilemma for organisational leaders. Will they continue on;

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Principled Persuasion in Employee Communication

Principled Persuasion in Employee Communication highlights a new but significant dilemma for organisational leaders. Will they continue on;

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Persuasive Messages

persuasion process. * A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and;

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Persuasive Messages

the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and;

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Street-Smart Persuasion

Speakers today need to be street-smart and savvy. Contemporary culture presents challenges to traditional notions of persuasion and invites;

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Persuasive Technology

included in this volume. The topics covered are emotions and user experience, ambient persuasive systems, persuasive design, persuasion profiles;

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Persuasion in Your Life

-Accessible core textbook for undergraduate courses in persuasive communication with wide-ranging coverage of subdisciplines and;

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Persuasion in Your Life

-Accessible core textbook for undergraduate courses in persuasive communication with wide-ranging coverage of subdisciplines and;

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Resistance and Persuasion

Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to;

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Resistance and Persuasion

Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to;

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Persuasion in Society

text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion;

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Persuasion in Society

of persuasion and to understand its impact in their lives. Employing a contemporary approach, it draws from popular culture, mass media, social media;

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Persuasion Engineering

Explains how we use our communicating processes to generate behaviours which unconsciously stand out on their own and speak for themselves;

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Persuasion in Society

Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving;

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Persuasion in Society

Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving;

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