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Engineering Psychology and Human Performance

This text presents both a formal and intuitive understanding of how humans process information in th;...

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Techno-Ready Marketing

Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced;

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Analysis of Service Quality Using Servqual Model

model was originally measured on 10 aspect of service quality. Servqual was developed in the mid-1980's by Zeithaml Parasuraman & Berry..;

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The Development Dilemma

The social, economic and political contexts in which development projects in India are implemented, ;...

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The Development Dilemma

The social, economic and political contexts in which development projects in India are implemented, ;...

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Engineering Psychology and Human Performance

For courses in Industrial/Organizational Psychology, Engineering Psychology, Human Performance, Huma;...

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Nurturing the Older Brain and Mind

universal nor inevitable. In Nurturing the Older Brain, Pamela Greenwood and Raja Parasuraman show that scientific research does not support the;

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Engineering Psychology and Human Performance

upon completing this book, readers will be able to identify how human ability con;...

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The Attentive Brain

A central thesis of this book on the cognitive neuroscience of attention is that attention is not a ;...

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The Attentive Brain

, Raja Parasuraman, Michael I. Posner, Robert D. Rafal, Trevor W. Robbins, Lynn C. Robertson, Judi E. See, James Swanson, Diane Swick, Don Tucker;

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Engineering Psychology and Human Performance

Forming connections between human performance and design Engineering Psychology and Human Performanc;...

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Service Management

by Parasuraman et al. (1985) was adopted in thisresearch to measure the differences between customer expectations and perceptionsacross five;

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Marketing Research

In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to;...

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Neuroergonomics

Neuroergonomics can be defined as the study of brain and behavior at work. It combines two disciplin;...

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Practical Spring Cloud Function

Unlike other resources that target only programming communities, this book targets both programming ;...

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Handbook of Services Marketing and Management

represents some of the best and most recent thinking on a wide range of service topics. -A. Parasuraman, University of Miami, FL Service;

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Handbook of Marketing

out of the ordinary. A glance at the contributors (e.g., Wilkie. Webster, Day, Shocker, Keller, Hauser, Winer, Stewart. Parasuraman. Zeithaml;

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Handbook of Marketing

out of the ordinary. A glance at the contributors (e.g., Wilkie. Webster, Day, Shocker, Keller, Hauser, Winer, Stewart. Parasuraman. Zeithaml;

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