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Netnography

approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume;

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Netnography Unlimited

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary;

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Netnography Unlimited

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary;

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Netnography

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the;

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The SAGE Handbook of Qualitative Research in Psychology

chapters and three new chapters introduced on Thematic Analysis, Interpretation and Netnography.;

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Consumer Culture Theory

methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial;

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Get in the Game

, focus group interviews and netnography studies, the authors sought knowledge with which to develop a model to consistently develop successful;

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Research In Consumer Behavior

of the volume, including uses of ethnography, autoethnography, netnography, and discourse analysis. Altogether the volume is a good reflection;

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Handbook of Qualitative Research Methods in Marketing

contexts such as advertising and brands * data collection methods such as projectives and netnography * data analysis methods such as metaphoric;

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Handbook of Qualitative Research Methods in Marketing

contexts such as advertising and brands * data collection methods such as projectives and netnography * data analysis methods such as metaphoric;

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Marketing Research

a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and;

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The Laws of the Knowledge Workplace

, decision support systems; taking into account the moral aspects of consequences, netnography as a tool for studying knowledge work, and innovative;

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Big Data for Qualitative Research

of qualitative methods and analysis for big data, including text mining, sentiment analysis, information and data visualization, netnography, follow-the;

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Asian Youth Travellers

methods, such as netnography, visual anthropology, historiography, interview, focus group, survey, and document analysis.;

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Qualitative Consumer and Marketing Research

various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and;

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Big Data for Qualitative Research

of qualitative methods and analysis for big data, including text mining, sentiment analysis, information and data visualization, netnography, follow-the;

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Research Methods for Leisure and Tourism

analysis, multiple correspondence analysis, netnography/web-based research, people meters For the analysis of quantitative data, SPSS is updated to;

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Services Marketing

for delivering customer-focused services. * New coverage on listening to customers through research, big data, netnography and monitoring;

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Management and Business Research

. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and;

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Doing Psychological Research, 2e

of each chapter on data-gathering *Assessment of netnography and online research *Additional examination of legal developments such as GDPR;

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The SAGE Handbook of Qualitative Business and Management Research Methods

: Methodological developments: aesthetics and smell, fuzzy set comparative analysis, sewing quilts, netnography, ethnomusicality, software, ANTI-history;

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