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Marketing the Church

This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effe;...

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Message Marketing

While marketing is still the exchange of information between sellers and buyers, the increasing clut;...

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Beyond Buzz

Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry;...

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Marketing Campaign Handbook

This handbook will give you a step by step guide to creating a successful marketing campaign so that;...

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Marketing Big Oil

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then a;...

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The Ultimate Marketing Plan

Marketing starts with putting together the best, most promotable message possible that truthfully re;...

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The Bare Bones Introduction to Integrated Marketing Communication

Integrated marketing communication (IMC) focuses on communicators employing the correct message, bei;...

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The Bare Bones Introduction to Integrated Marketing Communication

Integrated marketing communication (IMC) focuses on communicators employing the correct message, bei;...

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Viral Marketing

Email is a very powerful, all reaching medium. Get your message right and your friends and customer;...

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E-Mail Marketing For Dummies

Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-ma;...

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Integrated Marketing Communication

A newer edition of this book is available. See the new edition's page at the following address: http;...

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Digital Marketing Strategies and Models for Competitive Business

Modern marketing practices have evolved to become a dynamic meeting point for technology practitione;...

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Make My Marketing Work

Have you built a better mousetrap but are finding the world just isn't beating a path to your door;...

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Social Marketing

Social marketing is receiving unprecedented focus and support from government, the private sector an;...

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Online Marketing Inside Out

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services ;...

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Strategic Integrated Marketing Communications

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communic;...

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Health Communication Message Design

Clearly explains core health communication principles and processes for designing effective messages;...

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iPhone & iPad Apps Marketing

The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps! There are huge profits to;...

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The Age of Influence: The Power of Influencers to Elevate Your Brand

The Age of Influence is an essential guide for marketing professionals and business owners who want ;...

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Android Apps Marketing

The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be ;...

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Divide and Conquer

Creativity in marketing communications is one of the most potent ways for companies to increase thei;...

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4;...

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Integrated Marketing Communication

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach t;...

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Integrated Marketing Communication

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach t;...

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

For courses in advertising. A study of integrated marketing communications taught through rea;...

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Marketing Yourself

Marketing Yourself is how you build a personal platform. It's a noisy world. If you have someth;...

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Baked In

Brands must build a new relationship with their customers and the culture they participate in. The o;...

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