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Marketing to China's Netizens

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Chinese Netizens' Opinions on Death Sentences

a successful stride in recent decades, a small number of countries remain committed to the death penalty and impose it with a relatively;

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Marketing Management In China

content shaped to reflect the world`s fastest burgeoning economy, this is one textbook the marketing student seeking to understand China cannot do;

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Cyberdualism in China

Internet usage in China has recently grown exponentially, rising from 59 million users in 2002 to 710 million by mid-2016. One in every two;

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Cyberdualism in China

Internet usage in China has recently grown exponentially, rising from 59 million users in 2002 to 710 million by mid-2016. One in every two;

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Chinese New Media Cultures in Transition

communities in China that are not explicitly political but are playful and humorous can lead to citizen empowerment.;

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The Afterglow of Women's Pornography in Post-digital China

entertainment media. Jacobs examines the role of sex-positive feminists and queer communities to investigate pornography's afterglow (a state of crisis;

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The Internet in China

regulation, education and entertainment, and phenomena specific to China, including the Great Firewall and microblogging.;

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Urban Mobilizations and New Media in Contemporary China

Popular protests are on the rise in China. However, since protesters rely on existing channels of participation and on patronage by elite;

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Urban Mobilizations and New Media in Contemporary China

Popular protests are on the rise in China. However, since protesters rely on existing channels of participation and on patronage by elite;

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Urban Youth in China

transformation in China. In 2008, the total of Internet users in China had reached 253 million (in comparison with 22.5 million in 2001). Yet, despite;

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Urban Youth in China

transformation in China. In 2008, the total of Internet users in China had reached 253 million (in comparison with 22.5 million in 2001). Yet, despite;

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The Wine Value Chain in China

wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new;

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Handbook of Contemporary Marketing in China

This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both;

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Marketing Management

establishing it on a sounder intellectual basis. The governing objective of management in most of today?s leading companies is to maximize long-term;

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China's Coming War with Asia

China?s ambition is to rise peacefully. Avoiding fierce conflicts with its Asian neighbors is essential to this goal. Jonathan Holslag;

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China's Coming War with Asia

China?s ambition is to rise peacefully. Avoiding fierce conflicts with its Asian neighbors is essential to this goal. Jonathan Holslag;

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Social Media in China

Marketing in China. Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken darüber zu finden sind, welche;

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Baidu SEO - Challenges and Intricacies of Marketing in China

itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site;

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Online Marketing in China and Germany

users in the 'Middle Kingdom'. This combination makes China one of the most promising online markets for international companies. As China;

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Think New ASEAN!

tactics for businesses to engage empowered and well-informed customers in ASEAN. This second edition brings marketers up to date with new;

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Greater China in the Global Market

Learn the secrets of doing business successfully in China!From tips on how to run joint ventures with Chinese companies to research on the;

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Analysis for Marketing Planning

document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions;

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Ultimate Marketing Plan 4th

The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S;

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The Early Stage of People's Republic of China (1949-1956)

Tracing the prolonged transformation of modern China from 1949 to 1976—or from the founding of People’s Republic of China to the end;

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Marketing Insights From A To Z

In Marketing Insights from A to Z, marketing¿s most respected sage, Philip Kotler, chooses and examines the most important concepts of the;

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The U. S. State Department in U. S.-China Relations, 1969-1971

Although many had previously credited President Nixon and Dr. Kissinger with the key achievements in the U. S. - China rapprochement, this;

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