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Coffee Consumption and Industry Strategies in Brazil

Coffee Consumption andIndustry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series;

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Start-up Marketing Strategies in India

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix;

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Essentials of Marketing

This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour;

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Case Studies in the Beer Sector

of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety;

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Consumer Behavior

be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis;

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Consumer Behavior

be used for understanding markets and developing effective marketing strategies. The authors have developed the Wheel of Consumer Analysis;

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Sustainability Marketing

book harnesses the Triple Bottom Line concept by highlighting the significance of developing, refining, and implementing marketing strategies;

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Marketing Insights From A To Z

In Marketing Insights from A to Z, marketing¿s most respected sage, Philip Kotler, chooses and examines the most important concepts of the;

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The Influence of Values on Consumer Behaviour

is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations;

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The Influence of Values on Consumer Behaviour

is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations;

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Consumer Behaviour in Asia

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers;

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Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for;

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Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for;

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Consumer Behaviour & Consumer Protection in India

their increasingly important role in society and governance. The consumer movement in India is as old as trade and commerce. The present book;

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Retailing Management

. Stresses professional management of multi--unit retailing institutions and emphasizes the importance of financial and marketing strategies for;

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Contemporary Marketing Strategy

examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.;

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Kids as Customers

how children can be succesfully influenced by marketing strategies. He also looks at the future of the children's marketplace, examining the;

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Brand Building Marketing Key Emerging Ma

markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic;

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Consumer Behaviour 2nd

customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition;

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Current Perspectives on Consumer Psychology

psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda;

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Free Gift Inside!!

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. aeo Based on;

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The Conscious Marketer

The parameters of what constitutes successful marketing are shifting. In today’s increasingly competitive, global marketplace it;

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Consumer Behavior in Asia

Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created;

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Consumer Behavior in Asia

Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created;

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Nordic Consumer Culture

underlying element of mythology and the concept of 'hygge,' an object of global consumption. Those studying consumer behaviour, branding, and;

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