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fulfill vacancies and maintain profitability. Independent properties make up more than half of the lodgings in the United States. In the rapidly;
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For junior college or undergraduate courses in hotel management, lodging operations, and hospitality. Written in an easy-to-read;
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is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use;
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is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use;
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helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing;
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as explaining how marketing communications works in the real world.The text is ideal for those studying marketing communications for the;
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as explaining how marketing communications works in the real world.The text is ideal for those studying marketing communications for the;
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content marketing can be powerful tools for your business, but to use them to their fullest potential, you need to have a plan. Essentials;
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. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential;
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support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic;
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support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic;
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support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic;
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with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the;
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and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning;
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A streamlined and traditional approach to marketing research for students approaching the subject for the first time.;
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easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner;
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easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner;
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...
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Suitable for exams until August 2017;
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-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full;
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the introduction for students on principles of marketing courses. Now streamlined and made suitable for shorter courses, Marketing Essentials;
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to build a professional marketing plan for success.;
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. It considers domestic and overseas markets for tourism products and covers both the travel trade and independent travelers. This book will;
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, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students;
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