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Marketing Essentials for Independent Lodging

fulfill vacancies and maintain profitability. Independent properties make up more than half of the lodgings in the United States. In the rapidly;

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Foundations of Lodging Management

For junior college or undergraduate courses in hotel management, lodging operations, and hospitality. Written in an easy-to-read;

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Marketing Essentials (with CourseMate and eBook Access Card)

is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use;

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Marketing Essentials

is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use;

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Marketing Principles Essentials

helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing;

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Essentials Of Marketing Communications

as explaining how marketing communications works in the real world.The text is ideal for those studying marketing communications for the;

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Essentials of Marketing Communications

as explaining how marketing communications works in the real world.The text is ideal for those studying marketing communications for the;

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Essentials of Thought Leadership and Content Marketing

content marketing can be powerful tools for your business, but to use them to their fullest potential, you need to have a plan. Essentials;

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Essentials Of Marketing

. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential;

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Essentials of Marketing Research

support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic;

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Essentials of Marketing Research

support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic;

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Essentials of Marketing Research

support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic;

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Marketing Management for the Hospitality Industry

with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the;

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ISE Essentials of Marketing

and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning;

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Essentials Of Marketing Research

A streamlined and traditional approach to marketing research for students approaching the subject for the first time.;

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Essentials of International Marketing

easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner;

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Essentials of International Marketing

easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner;

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Essentials Of Marketing Communications

, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for;

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Business Essentials Marketing Principles

Suitable for exams until August 2017;

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Essentials Of Marketing

-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full;

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Marketing Essentials

the introduction for students on principles of marketing courses. Now streamlined and made suitable for shorter courses, Marketing Essentials;

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Marketing Essentials, International Edition

to build a professional marketing plan for success.;

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Successful Tourism Marketing

. It considers domestic and overseas markets for tourism products and covers both the travel trade and independent travelers. This book will;

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Essentials of Marketing

, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students;

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