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Principles of Marketing Engineering

Marketing engineering blends the scientific rigor of marketing analytics with the craft of tradition;...

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Principles of Marketing Engineering and Analytics

Principles of Marketing Engineering and Analytics;...

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Principles of Marketing Engineering

The 21st century business environment demands more analysis and rigor in marketing decision ma;...

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Marketing of Engineering Consultancy Services

Marketing of Engineering Consultancy Services has always been a complex and multi-disciplinary subje;...

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Marketing Engineering

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Marketing engineering (marketing wijzer)

Marketing Engineering 1e druk is een boek van R.A. van der Zwart uitgegeven bij Samsom. ISBN 9789014;...

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Business to Business Marketing

Geared toward both postgraduate and final-year undergraduate students, this book is ideal for those ;...

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Construction Marketing Ideas

Marketing in the architectural, engineering and construction industries lags behind most industries ;...

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of ;...

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The Good and the Bad News about Quality

This book provides a vehicle to foster interaction of the elements of the modern approach to quality;...

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Engineering Your Future, 3e

This updated textbook provides a resource on the non-technical aspects of professional practice for ;...

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Advances in Services Innovations

The book documents the state-of-the-art in Services Science. It combines contributions in Service En;...

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Management Concept and Entrepreneurship

This book is aimed at students of management and engineering. It focuses on system concepts, managem;...

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Engineering Management

This book combines engineering principles with business practice, i.e. it gives a consolidation of t;...

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Leading with Marketing

How do successful architecture, engineering, and construction (AEC) firms become leaders in their ma;...

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Project Marketing

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses speci;...

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Design and Marketing of New Products

A complete and practical, how-to exploration of each step in the strategy, opportunity identificatio;...

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Reliability Achievement

This book represents the proceedings of the 10th annual symposium of the Society of Reliability Engi;...

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Demystifying Marketing

Marketing is a big topic. It is complex, vital - and yet too often misunderstood. Every organisation;...

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Strategic Innovative Marketing

This proceedings volume presents the latest on the theoretical approach of the contemporary issues e;...

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Integration von Qualitatsmanagement- und Marktforschungsmethoden

Inhaltsangabe: Zusammenfassung: Im Rahmen dieser Arbeit werden zahlreicher Einzelmethoden aus den Be;...

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Engineering Modeling and Design

Engineering Modeling and Design is a comprehensive systems engineering text that focuses on systemat;...

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Engineering Modeling and Design

Engineering Modeling and Design is a comprehensive systems engineering text that focuses on systemat;...

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Growing Modular

A starter to the concepts of modularization and mass customization. Condensed and application-o;...

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Concurrent Engineering

By simultaneously examining the concerns of design, production, purchasing, finance, and marketing f;...

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Engineering Management

For senior and first-year graduate courses in technology and engineering including aerospace, biomed;...

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Concurrent Engineering

By simultaneously examining the concerns of design, production, purchasing, finance, and marketing f;...

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