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Consumer Behaviour & Rural Marketing in India

dramatically and continues to do so. The buying behavior of the rural consumers is influenced by several factors, such as socio-economic conditions;

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Economics of Grids, Clouds, Systems, and Services

resource provider or seller, or trade based on the current level of demand. Another example of a developing open market is the emergence of Web2.0;

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Essays on the Impact of Urban (Dis-)Amenities on the German Real Estate Market

of crime and migration on residential real estate prices and identifies the location choice preferences of Germans by applying innovative;

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Buying Decision

consumers buying decision. Therefore, this study intended to examine the relationship of independent variables (family, income, location and;

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Buyer Behaviour Towards Price and Quality

Buying Behaviour is the decision process and acts of people involved in buying and using products. The perception of the most consumers;

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Consumption patterns and lifeworlds

for researching present and future market developments. The analysed empirical data on purchasing behaviour was provided by the market;

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Online Impulse Buying and Cognitive Dissonance

Consumers' beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these;

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Online Impulse Buying and Cognitive Dissonance

Consumers' beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these;

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Chinese Consumers and Organic Food

, China is considered as the great potential market for organic food based on the fact that both supply and demand of organic food in China has;

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Online Marketing in China and Germany

possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to;

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller;

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Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes

psychology in this regard. The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme;

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Location-Based Services Handbook

sections-applications, technologies, and security-this material fully covers various location-based applications and the impact they will have on;

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Location-Based Services Handbook

sections-applications, technologies, and security-this material fully covers various location-based applications and the impact they will have on;

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Digitalizing Consumption

, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through;

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Digitalizing Consumption

, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through;

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Fashion Shows

were achieved by the use of questionnaire based on twenty-four items. The results proved that fashion shows have significant impact on the;

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Driving Consumer Engagement in Social Media

market. The author focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment;

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Driving Consumer Engagement in Social Media

market. The author focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment;

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Consumer Behaviour in Asia

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers;

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Reproductive Tourism in the United States: Creating Family in the Mother Country

, surrogacy, and sex selection. Based on interviews conducted with fertility industry insiders who market their services to an international clientele;

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Reproductive Tourism in the United States: Creating Family in the Mother Country

, surrogacy, and sex selection. Based on interviews conducted with fertility industry insiders who market their services to an international clientele;

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Android Cookbook

via Amazon, or buying and selling on eBay * Create location-aware apps to find landmarks and resident services;

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Marketing Programme and Process Standardisation

market, and to identify the factors of significant impact on the selection of a standardised marketing strategy as experienced by German firms;

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Understanding Consumer Behaviour

study also investigated the influence of demographic and lifestyle variables on the level of consumer ethnocentrism, and the impact of country;

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