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Iconicity in brand names. An analysis of TV ads
they have an iconic function, does the iconicity of brand names serve its purpose, i.e. do the icons transport the connotation they are;
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Semantic Analysis of Thai Product Brand Names
analyze meanings, especially semantic meanings, of brand names using Thai products as a case study. The analysis includes 935 brand names of local;
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Iconicity and Analogy in Language Change
in favor of the latter. Based on an exhaustive analysis of data collected from medieval Florentine and Tuscan texts we offer a novel analysis;
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Culture Jam
An award-winning media analyst and social critic, planner of TV Turnoff Week, offers a guide to changing current thinking to avoid the;
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The Golden Age of Advertising - the 70s
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that;
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Promotional Screen Industries
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional;
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Why It Sells
, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by;
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The Underground Railroad and the Picayune Connection
ads are valuable resources. Names of slaves, usually first names only, but quite often full names as well; brief but vivid descriptions;
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Routledge Handbook of Political Advertising
of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and;
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Routledge Handbook of Political Advertising
of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and;
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Online Brand Identity
Five to ten years form now the majority of all advertising, including TV, radio, print, and outdoor advertising, will be bought through;
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Student's Perception of TV Ads of Higher Education Institutes
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Advertising and Branding
with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio;
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Advertising
has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be;
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Television and Political Advertising: Volume Ii
in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.;
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Founding Brothers
ads. TV ads. 200,000 print. (General History);
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Managing TV Brands with Social Media
. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and;
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Children & Advertising
consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important;
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Place Names
the world around them, from a broad look at large countries to an analysis of the origins of river names, to an appreciation of how place;
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Harvesting Minds
of TV text with another, often mistaking Pepsi ads for public service announcements. Kids replayed commercials by repeating or reconstructing an;
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Powerful B2B Content
about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even;
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Powerful B2B Content
about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even;
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Can Tell An Ample Story
compilation lists all individuals mentioned. If an individual is listed with more than one name, all the names appear in the index. Mr. Boyle examined;
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Encyclopedia of Corporate Names Worldwide
Provides information on 3,500 commercial names, including company names, brand name products, and trademarks.;
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Television Is The New TelevisionOld Media In The Digital Age
television. Television is the new television. We all know that Google and Facebook are thriving by selling online ads-but they're aggregators, not;
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Television Brandcasting
historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer;
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