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The Embedded Entrepreneur

Embedded Entrepreneurs find customers and build a solution for and with them. Learn how to think "audience-first." ;

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Market-Driven Thinking

Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace;

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The Customer Loyalty Solution

To be successful, database marketers have to think like customers. They have to dream up strategies they think will work, test them, come;

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Designing for How People Think

book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional;

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Converting Conversations to Customers

This book will show how Social Media can help Small Business owners, start-ups, consultants, and sole traders increase sales without;

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The Culture Secret

Why is a great company culture so rare? How can you make sure your organization has one? The good news is that creating an inspiring and;

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The Non-Technical Founder

Everyone has an idea that they think is the next big thing. The problem is, it's probably an app or software idea and most people probably;

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The Widest Net

think you know your ideal customer? Think again. Many businesses create an ideal consumer profile-aiming all their sales and marketing efforts;

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Think and Sell Like a CEO

, stockholders, and themselves. You'll discover: How to think strategically and act tactically The operating principles behind the way ethical;

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Fast Fixes to Boosting Your Credit Score

customers who think that their credit scores just don't really matter.;

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Managing Global Customers

, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox. Readers will learn how to * think about;

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21st Century Management

Explores the changing business landscape of the 21st century and what it means for organizations. The author presents a new model for how;

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Managing The Customer Experience

of creating Loyalty by Design. It shows you how to re-think your business from the customer's point of view and then design and deliver a customer;

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Games Customers Play

Are you coming across clients who no longer believe in win-win deals? Do you think customers are negotiating even harder? Do you have a;

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Digilogue

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that;

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The Big Miss

. Behind every business problem, there is a customer problem! This book will change how you think about customer behavior and challenge you to;

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The Customer Service Revolution

is changing the way companies think about their customers and the employees who make it all happen.;

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Customer-Driven Disruption

decline of long-established brands and products, and the rise of new upstarts&;drives business failure and success. Most people think technology;

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Speak Human

You like to think that your company would succeed if it were bigger. While you're dreaming about growth, you might be missing a huge;

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The Art of Product Management

managers and tech professionals about start-ups, big organizations, how to think like a customer, and what things should cost. He also reminds us;

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Healthusiasm

Why are people more conscious of their health today than ever before? How can you truly make your customers healthy and;

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How to Become a Master of Persuasion

Sales are the life blood of business. Customers buy when they think a supplier has the right answers, the right products, the right people;

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Jobless

and benefits of being in business for themselves. Why shouldn't you be one of them? In this book, you will discover: 1) How to think like an;

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Option Selling For Profit

If you think your customer's home buying experience ends with the signing of the sales contract -- think again... To be a successful full;

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Starbucked: A Double Tall Tale of Caffeine, Commerce and Cultu ..9780340960820

success. Part Fast Food Nation, part social history, STARBUCKED combines investigative heft with witty cultural observation. How did Starbucks;

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Managing Customer Value

best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think about the pricing;

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Think New ASEAN!

Overview In the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented;

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