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Employer Branding for the Hospitality and Tourism Industry

in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing;

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Employer Branding for the Hospitality and Tourism Industry

in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing;

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Positioning and Branding Tourism Destinations for Global Competitiveness

sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best;

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Hospitality Branding

began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise;

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Cornell School Hotel Admin On Hospitalit

service * Manage hospitality businesses and the real estate underlying the businesses * Control costs, coordinate branding strategy, and manage;

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Talent Management Innovations in the International Hospitality Industry

The hospitality industry relies on the sourcing and development of talent to deliver excellent customer experiences and interactions in a;

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The Branding of Tourist Destinations

The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Marketing Hospitality

Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality;

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Branding and Labeling in the Digital and Artificial Intelligence Era

This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels;

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Segmentation Strategies for Hospitality Managers

of segmentation strategy with branding, yield management, and IT strategy) and more! Segmentation Strategies for Hospitality Managers is a;

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Segmentation Strategies for Hospitality Managers

technology's impact on the hospitality industry special issues in segmentation strategy (including integration of segmentation strategy with branding;

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Human Resource Management in the Hospitality Industry

Human Resource Management in the Hospitality Industry: A Guide to Best Practice takes a 'process' approach and provides the reader with an;

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Strategic Perspectives in Destination Marketing

of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the;

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Hospitality World!

Hospitality World! Harold E. Lane and Denise Dupre Take a vacation from textbook doldrums. Travel around the globe for a page-turning;

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Marketing Tourism and Hospitality

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on;

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Human Resource Management in the Hospitality Industry

Now in its ninth edition, Human Resource Management in the Hospitality Industry: A Guide to Best Practice, is fully updated with new legal;

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Human Resource Management in the Hospitality Industry

Now in its ninth edition, Human Resource Management in the Hospitality Industry: An Introductory Guide, is fully updated with new legal;

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Human Resource Management in the Hospitality Industry

Now in its ninth edition, Human Resource Management in the Hospitality Industry: A Guide to Best Practice, is fully updated with new legal;

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides;

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides;

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Brand Challenge The

The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including;

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Hospitality and Tourism

Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality;

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Hospitality

Toegankelijke en complete inleiding in hospitality management; theoretische inzichten uitvoerig toegelicht met behulp van cases;

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Hospitality and Tourism 2015

Innovation and Best Practices in Hospitality and Tourism Research contains 71 accepted papers from the Hospitality and Tourism Conference;

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Introduction to Hospitality, Global Edition

For introductory courses in hospitality. Introduction to Hospitality is a lively, comprehensive survey of the world's largest;

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Managing Hospitality Facilities

Managing Hospitality Facilities discusses the basic concept of hospitality and the management of food and beverage department. It includes;

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