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Qualitative Methods in Management Research

Evert. Gummesson has made a most worthwhile contribution to an under-appreciated area of management research. His views, which draw on hundreds;

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Case Theory in Business and Management: Reinventing Case Study Research

Case Theory in Business and Management takes a fresh and expansive approach to case study research, ;...

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Relationship Marketing

!' - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an;

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Handbook on Research in Relationship Marketing

, D.D. Gremler, T.W. Gruen, E. Gummesson, K.P. Gwinner, J.D. Hansen, B.B. Holloway, M.J. Howley Jr., R. Lacey, S. Lampo, K. Landua, K.N. Lemon;

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Handbook on Research in Relationship Marketing

, D.D. Gremler, T.W. Gruen, E. Gummesson, K.P. Gwinner, J.D. Hansen, B.B. Holloway, M.J. Howley Jr., R. Lacey, S. Lampo, K. Landua, K.N. Lemon;

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Total Relationship Marketing

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of r;...

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Total Relationship Marketing

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of r;...

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Service Management And Marketing

."Professor Evert Gummesson, Stockholm University School of Business, SwedenThis fully updated third edition examines customer;

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