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Fraud Prevention in Online Digital Advertising

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud;

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The Dark Side of Social Media

on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as;

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The Dark Side of Social Media

on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as;

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Essentials Of On-Line Payment Security And Fraud Prevention

Essential guidance for preventing fraud in the card-not-present (CNP) space This book focuses on the prevention of fraud for the card-not;

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Advertising in a Digital Age

revolutionized how marketers target and capture audiences; don't be left behind! Advertising in a Digital Age can help you understand this market so you;

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Impacts of Online Advertising on Business Performance

Creating a brand??s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and;

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Digital Advertising

The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using;

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Corporate Fraud And Internal Control Workbook

Corporate Fraud and Internal Control: A Framework for Prevention, this Workbook tests readers' knowledge of the subject with a focus on the;

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A Comprehensive Look at Fraud Identification and Prevention

Look at Fraud Identification and Prevention presents proven tips, advice, and recommendations for fraud awareness, protection, and prevention;

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The Law of Cybercrimes and Their Investigations

victimize people online and through other digital means. The Law of Cybercrimes and Their Investigations is a comprehensive text exploring the gamut;

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The Online Advertising Playbook

findings and principles to get real results. -Chris Theodoros, Director of Industry Relations, Google A work of wisdom and rigor in the digital;

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Business Theft and Fraud

Business Theft and Fraud: Detection and Prevention offers a broad perspective on business-related theft, providing a detailed discussion;

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Business Theft and Fraud

Business Theft and Fraud: Detection and Prevention offers a broad perspective on business-related theft, providing a detailed discussion;

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Corporate Fraud and Corruption

models of fraud prevention. By focusing on risk factors at the micro level, they have failed to take into account the broader context in which;

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Identity Theft and Fraud

mitigate identity theft and fraud risks. And it highlights the risks individuals face in this digital age. This book can help anyone - businesses;

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Strategic Advertising Management

, and online advertising throughout, and a dedicated chapter on digital media, Strategic Advertising Management continues to offer the most;

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Fraud Risk Assessment

Providing a comprehensive framework for building an effective fraud prevention model, Fraud Risk Assessment: Building a Fraud Audit Program;

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Practical Approach to Prevention and Detection of Fraud

Defraud; - Explain the law, evidence and procedures relating to the prevention, detection and investigation of fraud;

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Commercial Communication in the Digital Age

In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media;

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Native Advertising

social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile;

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Advances in Advertising Research (Vol. XI)

regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and;

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Strategic Advertising Management

advertising throughout, and a dedicated chapter on 'Digital Media,' ensuring that the book continues to offer students the most complete guide to the;

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Fraud and Corruption

engage in fraud, as well as their prevention and control. This work covers fraud in the financial sector, insurance, health care, and police;

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Handbook of Research on International Advertising

research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference;

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The Advertising Handbook

influence of advertising today. This Fourth Edition explores the growing significance of: the influence of 'Big Data' and automation in digital;

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The Advertising Handbook

automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing;

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Cybersins and Digital Good Deeds

? Cybersins and Digital Good Deeds: A Book About Technology and Ethics provides a comprehensive look at the innovativeand sometimes unscrupulousworld;

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