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Evaluation in Advertising Reception

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural;

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Global Advertising, Attitudes and Audiences

precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and;

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Global Advertising, Attitudes and Audiences

precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and;

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Advertising

studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from;

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Advertising

studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from;

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Routledge Handbook of Political Advertising

of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and;

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Routledge Handbook of Political Advertising

of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and;

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Advertising in Contemporary Consumer Culture

of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that;

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Using Qualitative Research in Advertising

techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical;

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Concise Encyclopedia of Advertising

of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising;

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Concise Encyclopedia of Advertising

of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising;

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Evaluation of Some Websites that Offer Remote Desktop Protocol (RDP) Services, Virtual Phone Numbers for SMS Reception

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Evaluating Public Communication

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising;

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Evaluating Public Communication

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising;

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Evaluation of Some Websites that Offer Remote Desktop Protocol (RDP) Services, Virtual Phone Numbers for SMS Reception and Virtual Debit/Credit Cards

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Technology and Workflows for Multiple Channel Content Distribution

This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive;

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Digital Advertising

concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools;

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Digital Advertising

concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools;

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Sensory Evaluation Practices

Sensory Evaluation Practices, Fifth Edition, presents the latest developments and methods of sensory evaluation, including those on the;

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Advertising

confront intense pressure to change and redevelop. There will, it is widely thought, be a complex restructuring in the provision and reception;

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Cinema India

as ethnicity, modernization, and Westernization impact reception of film along caste, region, language, and religious lines. The;

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Electronic Media Criticism

comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression;

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Electronic Media Criticism

comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression;

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Sensory Evaluation Techniques

This new edition of a bestseller covers all phases of performing sensory evaluation studies, from listing the steps involved in a sensory;

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Advertising Media Planning

added to the fourth edition, including: International advertising Campaign evaluation The changing role;

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Advertising Media Planning

added to the fourth edition, including: International advertising Campaign evaluation The changing role;

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Truth in Aquinas

Provocative and sophisticated, Truth in Aquinas is a fascinating re-evaluation of a key area - truth - in the work of Thomas Aquinas. John;

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