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Understanding services loyalty

There has been a great deal of debate over the past 70 years about the construct of loyalty and how it is best measured. There has been no;

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Dimensions of Loyalty

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Marketing Events as a Supportive Tool for Customer Loyalty

to meet the research objectives will be presented. Part two provides the theoretical framework of customer loyalty. Terms, advantages and;

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British Muslims

scrutiny in expressed terms of their allegiances and loyalties. The notions of loyalty and belonging are approached from two perspectives: the;

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Customer Experiences Affect Customer Loyalty

loyalty. The effect of customer experience quality and product quality on customer loyalty intentions is found to be fully mediated by perceived;

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Exploring Dimensions of Customer Satisfaction

, perceived quality, perceived value, emotions, loyalty and commitment. Additional findings on these dimensions are obtained in eight semi-structured;

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Predicting Market Success

what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze;

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How Excellent Experiences affect Customer Loyalty

loyalty and finds that customer experience quality indirectly affects customer loyalty intentions through perceived value. The relative importance;

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Loyalty to Loyalty

As a virtue, loyalty has an ambiguous place in our thinking about moral judgments. We lauded the loyalty of firefighters who risked their;

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Psymbols

commentaries to illustrate over sixty dimensions of the human experience such as Rivalry, Loyalty, Hope, Fear, Confrontation, and Contentment. By;

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Psychology of Loyalty

In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem;

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On Loyalty

Loyalty is a highly charged and important issue, often evoking strong feelings and actions. What is loyalty? Is loyalty compatible with;

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On Loyalty

Loyalty is a highly charged and important issue, often evoking strong feelings and actions. What is loyalty? Is loyalty compatible with;

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The Loyalty Effect

Loyalty is by no means dead. In fact the principles of loyalty ...are alive and well at the heart of every company with an enduring record;

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Political Loyalty and the Nation-State

Political Loyalty and the Nation-State examines the gradual weakening of the state's ability to order the political allegiances;

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Political Loyalty and the Nation-State

Political Loyalty and the Nation-State examines the gradual weakening of the state's ability to order the political allegiances of its;

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Brand Loyalty and Telecommunication Sector

This book provides a broad view of brand loyalty by proposing a model and testing its potential antecedents. Brand loyalty is receiving;

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The Limits of Loyalty

We prize loyalty in our friends, lovers and colleagues, but loyalty raises difficult questions. What is the point of loyalty? Should we be;

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The Limits of Loyalty

We prize loyalty in our friends, lovers and colleagues, but loyalty raises difficult questions. What is the point of loyalty? Should we be;

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The Firm As a Collaborative Community

essential to contemporary business - has long been based on loyalty. This loyalty has been largely destroyed by three decades of economic turbulence;

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Loyalty Schemes in Retailing

To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated;

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The Loyalty Effect

The business world seems to have given up on loyalty: many major corporations now lose--and have to replace--half their customers in five;

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Contested Loyalty

Embroiled in the Civil War, northerners wrote and spoke with frequency about the subject of loyalty. The word was common in newspaper;

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Loyalty to the Monarchy in Late Medieval and Early Modern Britain, c.1400-1688

This book explores the place of loyalty in the relationship between the monarchy and their subjects in late medieval and early modern;

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Effects Of Relational Social Capital On Customer Loyalty

This study examined the effect of relational social capital on customer loyalty in commercial banks. Social capital is an asset embedded;

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Loyalty in the Middle Ages: Ideal and Practice of a Cross-Social Value

Although 'loyalty' is in itself a relatively modern term, as a phenomenon it has long been recognised as a fundamental element of social;

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Customer Loyalty Programmes and Clubs

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition;

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