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International Business in the Information and Digital Age

(MNEs) in the digital and information age. A limited number of MNEs now dominate the landscape of the digital age, but almost all;

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Foundations of Marketing

of all backgrounds -- Pride/Ferrell's FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and;

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Global Luxury Trends

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;

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Emerging Trends in the Evolution of Service-Oriented and Enterprise Architectures

processes, Big Data, and Cloud ecosystems. They inspire current and future digital strategies and create new opportunities for the digital;

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Optimizing Academic Library Services in the Digital Milieu

their surrounding trends? Optimizing Academic Library Services in the Digital Milieu identifies best practices and strategies for using digital;

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The Future of Digital Business Innovation: Trends and Practices

This book identifies and discusses the main challenges facing digital business innovation and the emerging trends and practices that will;

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Development of a CRM Concept for a Mass Customization Business

conversations and the development of CRM strategies and MC businesses can be observed in many companies, the beneficial, dialectical relationship;

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

* Explores the most effective digital marketing strategies and campaigns * Investigates the current status of digital marketing and social;

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Digital Information Strategies

Digital Information Strategies: From Applications and Content to Libraries and People provides a summary and summation of key themes;

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CRM Unplugged

definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to;

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Aufbau- und ablauforganisatorische Massnahmen bei der Implementierung einer CRM-Strategie in einer Unternehmung

Management (CRM) Strategie eine Unternehmensorganisation aufbau- und ablauforganisatorisch verandert werden musste. Es wird ein Modell entwickelt;

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Implementing SAP CRM

CRM to improve customer-facing strategies, services, and relationships.;

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Customer Relationship Management

Companies need a new approach - customer relationship management, or CRM - to take advantage of the Web's unique ability to capture and;

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Implementing Sap® Crm

CRM to improve customer-facing strategies, services, and relationships.;

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Digital Humanities and Scholarly Research Trends in the Asia-Pacific

Digital humanities is a dynamic and emerging field that aspires to enhance traditional research and scholarship through digital media;

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Corporations and Sustainability

Examines the policy context and corporate strategies related to sustainable development in South AsiaExplores state-of-the-art;

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Statistical Methods in Customer Relationship Management

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies;

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Connected CRM

Praise for Connected CRM Many books explore the subject of CRM. In this book the m is for Marketing and David s seasoned perspective indeed;

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Customer Relationship Management

undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or;

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Customer Relationship Management

undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or;

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What's Trending in Canadian Politics?

in Canadian Politics? examines political communication and democratic governance in a digital age. Exploring the effects of conventional and emerging;

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Emerging Trends in Cyber Ethics and Education

principles of ethical computer use in academia. With the rapid increase in the use of digital technologies in classrooms and workplaces worldwide, it;

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Digital Design Techniques and Exercises

digital logic elements and how to improve design performance. The book also covers data and control path design strategies, architecture design;

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Emerging Priorities and Trends in Distance Education

The continuously increasing volume of distance education programmes in the post-modem world necessitates a breakdown of digital walls;

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