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The New Rules of Marketing and PR

& PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for;

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Marketing and Public Relations for Libraries

marketingPR process within the management structure. Contents include the definition of marketing and public relations; their historical;

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The New Rules of Marketing and PR

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and;

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Innovations in Digital Branding and Content Marketing

-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers;

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Innovations in Digital Branding and Content Marketing

consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists;

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Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions

As museums, galleries and heritage attractions are expected to become more competitive, marketing and PR naturally become key tools to;

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Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions

As museums, galleries and heritage attractions are expected to become more competitive, marketing and PR naturally become key tools to;

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Practical Marketing And Pr For The Small Business

Few small and medium sized businesses use PR and marketing effectively - if they use them at all. This book seeks to change all that by;

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PRACTICAL MARKETING AND PR FOR THE SMALL BUSINESS

Few small and medium sized businesses use PR and marketing effectively - if they use them at all. This book seeks to change all that by;

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PR Superstar

PR Superstar is designed for everyone who wants to capture the power of press release writing; swiftly and without waffle. From the small;

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Marketing & PR Workbook

A workbook for small business owners;

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The New Rules of Marketing & PR

of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers;

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Granny moves into a community flat

on a precise example for NPO of launching Austria's first dementia care flat community. The book points out, that PR measurements increase;

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Digital PR

that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer;

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Marketing en PR voor verenigingen

Marketing en PR voor verenigingen is een boek van Katja Oostergetel. ISBN 9789462060449 Besturen van stichtingen;

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Inbound PR

increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today's PR agencies a new way;

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Content Is Cash

sales for your business. It's not theory. It's a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic;

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Promoting Property

communication function within it. This book is recommended reading for all property PR teams, for students studying for property, PR or marketing;

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Promoting Property

communication function within it. This book is recommended reading for all property PR teams, for students studying for property, PR or marketing;

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Communicating Construction

stories, case studies and personal perspectives on PR for different parts of the built environment and reputational issues in construction;

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Communicating Construction

studies and personal perspectives on PR for different parts of the built environment and reputational issues in construction. Chapters include;

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Epic Content Marketing

customersDiscover and develop your content marketing mission statementSet up a process for creating and curating epic contentLearn how to leverage social;

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Journalism and PR

studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR;

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Journalism & PR

studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR;

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Media Relations Measurement

developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf;

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Essentials of Thought Leadership and Content Marketing

content marketing can be powerful tools for your business, but to use them to their fullest potential, you need to have a plan. Essentials;

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Einde inhoud

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