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Consumer Neuroscience

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Consumer Decision Neuroscience

Dieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher Methoden;

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For;

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Handbook of Developments in Consumer Behaviour

This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline;

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Handbook of Developments in Consumer Behaviour

This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline;

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Ethics and Biopower in Neuromarketing

and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using;

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Consumer Behavior

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical;

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Consumer Mind

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception;

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Consumer Behavior

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation;

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Consumer Behavior

services is termed as consumer behavior. It also studies the consumer's mental, behavioral and emotional responses that precede or follow such;

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Mirroring People

political affiliations and consumer choices.;

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Consumer Social Values

of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a;

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Consumer Social Values

of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a;

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Cognitive Psychology

cognition can be applied to other disciplines such as clinical psychology, social psychology, consumer psychology, education, communication;

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Cognition 8E

cognition can be applied to other disciplines such as clinical psychology, social psychology, consumer psychology, education, communication;

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Living Brands

. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners;

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The Branded Mind

of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer;

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Inequality, Consumer Credit and the Saving Puzzle

evolved to greater dependence on consumer credit and analyzes the trade-offs and risks associated with it. While synthesizing the Keynesian theory;

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Inspiring Green Consumer Choices

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note;

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Inspiring Green Consumer Choices

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note;

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Cognition

experiences, and frequently examines how cognition can be applied to other disciplines such as clinical psychology, social psychology, consumer;

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Neuromarketing in Action

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer;

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Neuromarketing in Action

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer;

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Perception of Pixelated Images

psychology to neuroscience, computer science, engineering, and consumer science. The book summarizes the research to date, answering;

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Case Analyses for Abnormal Psychology: Learning to Look Beyond the Symptoms

history of each consumer both before and during the development of each case. Every case ends with a section on the particular disorder presented;

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Case Analyses for Abnormal Psychology: Learning to Look Beyond the Symptoms

history of each consumer both before and during the development of each case. Every case ends with a section on the particular disorder presented;

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Consumer Happiness Multiple Perspectives

understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for;

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