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Consumer Decision Neuroscience

Dieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher Methoden;

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Consumer Behavior

neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility;

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Consumer Neuroscience

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Consumer Behavior

findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and;

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Consumer Behavior

services is termed as consumer behavior. It also studies the consumer's mental, behavioral and emotional responses that precede or follow such;

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Psychological Perspectives on Financial Decision Making

useful reference for researchers both in and outside of psychology, including decision-making experts, consumer psychologists, and behavioral;

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Decision Neuroscience

Decision Neuroscience addresses fundamental questions about how the brain makes perceptual, value-based, and more complex decisions;

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The Branded Mind

insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation;

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Variable Quality in Consumer Theory: Towards a Dynamic Microeconomic Theory of the Consumer

Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time;

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Variable Quality in Consumer Theory

Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time;

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Real-World Applications in Cognitive Neuroscience

advances in the field, with this volume presenting interesting chapters on Perception and Decision Making at Sea, The Sleep-Wake Regulation;

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For;

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Handbook of Developments in Consumer Behaviour

This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline;

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Handbook of Developments in Consumer Behaviour

This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline;

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Neuroscience of Decision Making

The intersection between the fields of behavioral decision research and neuroscience has proved to be fertile ground for interdisciplinary;

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Ethics and Biopower in Neuromarketing

and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using;

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Consumer Behaviour

lives. Exposure to consumer behaviour principles will help you understand how consumer decisions are made, and what factors influence both the;

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Decision-Making in Management

Making important business decisions is usually a difficult and complicated task. In the modern economy where businesses have to solve;

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Adolescents, Family and Consumer Behaviour

, values and norms which impact adolescents' buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer;

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Adolescents, Family and Consumer Behaviour

, values and norms which impact adolescents' buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer;

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Impact of a Brand on Consumer Decision-making Process

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Malaysian Consumer Decision Making Styles and Purchase Intention

"Consumer is always king." This statement indicates the importance and magnitude of consumers, so consumers behavior and their decision;

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Organization Time How Influences Consumer Makes Longer Time Purchase Decision

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Memory, Attention, And Decision-Making

Memory, attention, and decision-making are three major areas of psychology. They are frequently studied in isolation, and using a range;

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Consumer Behaviour (RLE Consumer Behaviour)

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer;

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Handbook on Psychology of Decision-Making

This book presents current research from across the globe in the study of the psychology of decision-making. Topics discussed include the;

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Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer;

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