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Consumer Behaviour & Marketing Research

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Explaining Consumer Choice

is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to;

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Consumer Behaviour

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg;

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Consumer Behaviour

This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel;

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Consumer Behaviour and Analytics

. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge;

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Consumer Behaviour and Analytics

. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge;

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Nordic Consumer Culture

consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors;

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Consumer Behavior

Designed for consumer behaviour courses, this text aims to be current, hip and engaging, while reflecting the latest research. New to this;

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Understanding The Hospitality Consumer

* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the;

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Understanding the Hospitality Consumer

* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the;

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Qualitative Marketing Research

students of marketing research, consumer behaviour and consumer psychology.;

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Qualitative Marketing Research

students of marketing research, consumer behaviour and consumer psychology.;

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Consumer Behavior

Consumer Behaviour , 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;

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Higher Education Consumer Choice

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour;

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Sport Consumer Behaviour

complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes

-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky;

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller;

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Consumer Behaviour in Asia

want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that;

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Consumer Behaviour

Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most;

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Consumer Behaviour

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific;

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Consumer Behaviour 2nd

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires;

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Consumer Behaviour A European Perspectiv

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to;

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