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Celebrity Fans and Their Consumer Behaviour

fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity and what this;

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The Celebrity Black Book 2019 (Deluxe Edition)

'The Celebrity Black Book' is a staple for fans who want autographs; charities and nonprofits who want to raise money for their cause;

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Sport Consumer Behaviour

complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to;

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Celebrity Culture and the Entertainment Industry in Asia

of celebrity through topics such as self-identity, celebrity-driven consumer behaviour, gender and race stereotypes, idol worship, etc. Interviews with;

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore;

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Idolizing Authorship

celebrity throughout history. How were their images as celebrities constructed by themselves and in complicity with their fans? And how did that;

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Consumer Behaviour

Presenting a brand new approach to teaching consumer behaviour, Szmigin and Piacentini move beyond traditional psychological learning to;

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Schiffman & Hansen Consumer Behaviour

Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their;

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Consumer Behaviour in Asia

want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Young Consumer Behaviour

, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to;

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Young Consumer Behaviour

, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to;

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Consumer Behaviour

Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most;

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Consumer Behaviour

Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how;

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Death in a Consumer Culture

activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary;

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Death in a Consumer Culture

activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary;

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Consumer Behaviour

adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors;

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Consumer Behaviour

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples;

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Consumer Behaviour

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples;

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Consumer Behaviour

relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights;

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Consumer Behaviour & Consumer Protection in India

their increasingly important role in society and governance. The consumer movement in India is as old as trade and commerce. The present book;

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Consumer Demographics and Behaviour

opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour;

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Emotions, Advertising & Consumer Choice

This book is aimed at readers interested in advanced consumer behaviour theories both graduate students in their final year and;

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Consumer Behaviour

It' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work. Brand new Case;

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The Psychology of Celebrity

Why are we fascinated by celebrities we've never met? What is the difference between fame and celebrity? How has social media enabled a new;

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