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Campaign Strategy & the Key to Political Longevity

the chapters on developing a campaign strategy or designing a response to a political tactic. The goal of the present book is to propose that;

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Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and;

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Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and;

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Campaign Craft

general strategy to voter contact to the future of political campaigns. Political campaigning reinvents itself at a furious pace. This highly;

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Politics of Hope

Politics of Hope: A Failed Strategy is a true story of a political science professor jumping into the very real political arena. After;

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Advertising Campaign Strategy

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION;

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Campaign Mode

drive to win elections with a deep-seated habit of strategic thinking. Wise political professionals know the basic rules of electoral strategy;

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The Political Campaign Desk Reference

are no different - they need a plan to be successful. Used in campaigns and classrooms nationwide, The Political Campaign Desk Reference has;

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Controlling the Message

political candidates' approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter;

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How to Win Campaigns

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced;

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How to Win Campaigns

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced;

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The Art of Political Warfare

- strategy, leadership, training, intelligence, deception logistics, friction, family-and applies it to political concerns ranging from campaign;

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Controlling the Message: New Media in American Political Campaigns

political candidates' approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter;

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Advertising Campaign Strategy

comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising;

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Strategy, Money and Technology in the 2008 Presidential Election

in this volume probe specific facets of the 2008 contest to provide in-depth analyses of key developments with respect to strategy, money and;

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Issues in American Politics

, recent changes to campaign funding emanating from the key Citizens' United Supreme Court decision, US foreign policy after the War on Terror;

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Issues in American Politics

, recent changes to campaign funding emanating from the key Citizens' United Supreme Court decision, US foreign policy after the War on Terror;

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Inside Political Campaigns

introduction to both the study and the execution of political campaigns.|This guided tour of the inner workings of the election campaign process;

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Guide to Political Campaigns in America

covered selected parts of the process or have been written for political insiders. The Guide to Political Campaigns in America is the first;

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Rules for Revolutionaries

bold challenge to the political establishment and the rules that govern campaign strategy. It tells the story of a breakthrough;

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Political Consultants and Campaigns

Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns;

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Political Consultants and Campaigns

Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns;

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Political Campaign Communication in the 2016 Presidential Election

The 2016 presidential campaign gave us an election that broke with many accepted practices and introduced new concepts to campaign;

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Plutocrats United

From a leading expert on election law, a compelling answer to the dilemmas of campaign finance reform Campaign financing is one;

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Plutocrats United

From a leading expert on election law, a compelling answer to the dilemmas of campaign finance reform Campaign financing is one of today's;

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The Marketing of Political Parties

elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis;

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The Marketing of Political Parties

elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis;

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