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Controlling the Message: New Media in American Political Campaigns

effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on;

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Controlling the Message

effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on;

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Political Rhetoric, Social Media, and American Presidential Campaigns

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric;

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Political Rhetoric, Social Media, and American Presidential Campaigns

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric;

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Political Communication in American Campaigns

States: A historical description of the evolution of political campaign helps situate modern debates within the context of specific mass media;

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Political Consultants and Campaigns

analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds;

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Political Consultants and Campaigns

analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds;

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The American Presidency and Entertainment Media

visits to traditionally non-political entertainment-based venues. The American Presidency and Entertainment Media: How Technology Affects;

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Electronic Whistle-Stops

in other ways. Scholars and students of American political communication must read this book; the lively style will also make it exciting reading;

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Political Campaigns in the United States

of focusing on how campaigns are designed and run, it investigates the role campaigns play in our American politics, and the close symbiosis between;

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Political Campaigns in the United States

of focusing on how campaigns are designed and run, it investigates the role campaigns play in our American politics, and the close symbiosis between;

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Candidates, Consultants and Campaigns

Describes a modern American political campaign, discusses the influence of media advisers, and looks at PACs and modern campaign technology;

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New Directions in Campaigns and Elections

mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior;

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New Directions in Campaigns and Elections

mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior;

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Political Consultants and American Elections

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political;

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Political Consultants and American Elections

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political;

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The Hybrid Media System

? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communication now;

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The Hybrid Media System

? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communication now;

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Media Messages in American Presidential Elections

Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. This study examines;

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Laughing Matters

This book examines the role of humor in modern American politics. Written by a wide range of authors from the fields of political;

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Laughing Matters

This book examines the role of humor in modern American politics. Written by a wide range of authors from the fields of political;

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Television and the Making of Richard Nixon

details the blueprint Nixon set for using television to achieve political goals. Presidents have often used new, innovative media as strategic;

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Campaigns and Elections American Style

of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part;

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Public Communication Campaigns

. Original chapters are significantly revised in the light of a decade's research and experience. New chapters sketch eleven notable campaigns and;

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Celebrity Politics

For introductory courses in American Government, Media and Politics, and American Political Culture. This text looks at the evolution and;

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American Government

This popular brief text for the American Government course emphasizes the historical development of the American political system, who;

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On Message

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings;

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