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Become a Content Brand

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The Brand Mapping Strategy

building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media;

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Your Brand, The Next Media Company

Content is still king-and if you're a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media;

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Brand Journalism

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first;

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Brand Journalism

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first;

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Brand Extensions

business expansion. While there is a large number of successful brand extensions substantiating the strategy's popularity, there have also been;

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The New Strategic Brand Management

and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has;

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Powerful B2B Content

. Addressing these changes, Powerful B2B Content will help readers understand the importance of building a brand narrative and demonstrates how;

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Powerful B2B Content

. Addressing these changes, Powerful B2B Content will help readers understand the importance of building a brand narrative and demonstrates how;

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Social TV

content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television;

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Brand Elevation

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process;

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Brand Elevation

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process;

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Digital Branding

to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow;

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Digital Branding

to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow;

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Brand Aid

Brand-aid will not only help you make a sale but build relationships and earn you business. Brand-aid is about how a brand can help you;

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New Headway Intermediate level

A brand-new edition of the best-selling course, maintaining the successful core content but updated and refreshed.;

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New Headway Intermediate level

A brand-new edition of the best-selling course, maintaining the successful core content but updated and refreshed.;

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New Headway: Intermediate Third Edition

A brand-new edition of the best-selling course, maintaining the successful core content but updated and refreshed.;

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New Headway: Intermediate Third Edition

A brand-new edition of the best-selling course, maintaining the successful core content but updated and refreshed.;

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New Headway: Intermediate Third Edition

A brand-new edition of the best-selling course, maintaining the successful core content but updated and refreshed.;

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Esprit - a lifestyle brand aiming to become the European leader in the fashion industry

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Personal Brands

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation;

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Inbound Content

your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content;

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Your Strategic Personal Brand

In a world filled with stress, lack of privacy, and a pressure to "brand," many people jump into self-promotion without a plan or a vision;

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The Producers Guide to Transmedia

in content. It encompasses a series of case studies discussing ideas and concepts of how Transmedia can be key to promoting and engaging with;

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BRAND NOW

effective. And you can't just produce content and connect on every social network. To stand out today, you need to start with your brand. Brand;

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Brand Now

effective. And you can't just produce content and connect on every social network. To stand out today, you need to start with your brand. Brand;

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