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Basics of Digital Marketing

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How to Measure Digital Marketing

Digital marketing has become a necessity for almost all companies and organizations across the globe. However, few companies measure;

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Understanding Digital Marketing

and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way;

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Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management

, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact;

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Digital marketing fundamentals

- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with contributions from more than 20 online;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Developing Digital Marketing

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend;

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Digital Marketing

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction;

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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Digital Marketing

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can;

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How to Measure Digital Marketing

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what;

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Facebook Ads For Beginners

Digital advertising has been there for a while. With social media now commanding a big portion of modern day traffic, the number;

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Digital Marketing Excellence

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully;

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Digital Marketing Applications

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it;

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Marketing Strategy in the Digital Age

known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic;

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Digital Marketing Strategy

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the;

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Digital Marketing Strategy

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the;

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

* Explores the most effective digital marketing strategies and campaigns * Investigates the current status of digital marketing and social;

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