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The Diversity Recruitment Advertising Toolkit

The Diversity Recruitment Advertising Toolkit is an Essential Tool for Employers Striving for a Diverse Workforce. This 300-page directory;

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Diversity in Advertising

discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed;

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Diversity in Advertising

discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed;

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Feminists, Feminisms, and Advertising

the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity;

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Ethics in Advertising

motivate better practices among professionals. The book uses real life stories of native advertising, marketing to children, and diversity;

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Ethics in Advertising

motivate better practices among professionals. The book uses real life stories of native advertising, marketing to children, and diversity;

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Dimensions of Racism in Advertising

and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an;

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Imaging in Advertising

in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care;

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Imaging in Advertising

in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care;

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Elsevier's Dictionary of Advertising

The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from;

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Psycholinguistic Phenomena in Marketing Communications

growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field;

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Advertising Diversity

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements;

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Advertising Diversity

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements;

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Effectiveness of Design Elements in Aesthetic Product Advertisement

impressed differently when exposed to similar ads. This research analyzes the causes that make people pause on one ad among a diversity of ad;

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Psycholinguistic Phenomena in Marketing Communications

growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field;

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Advertising Creative - International Student Edition

effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity;

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The Bear Made Me Buy It

bears used to entice us to purchase products. More than three dozen collectors have shared their bear treasures of great diversity, from;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and w;...

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Advertising & Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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