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If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do;
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why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading;
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This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's;
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is being used in various industry settings. Do you know where to start with digital marketing? This user-friendly text book provides an;
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is being used in various industry settings. Do you know where to start with digital marketing? This user-friendly text book provides an;
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plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies;
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* Explores the most effective digital marketing strategies and campaigns * Investigates the current status of digital marketing and social;
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How do you translate your business objectives into a digital marketing strategy? What are today's best practices for;
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How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing;
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. This is why we use it on our postgraduate practitioner programmes - where we actually buy the book for the students as we believe it is that;
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. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience;
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relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should;
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Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you;
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Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from;
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do these people do on the job every day? What kind of skills and educational background do you need to succeed in this field? How much can;
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''Dancing Through the Digital Revolution is a playbook for marketing and advertising professionals''- Linda Thaler Kaplan
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, you need to know how to turn your digital presence into something useful, like leads or customers. To do this, you need a digital sales funnel;
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- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with contributions from more than 20 online;
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and appealing to their customers online. Digital Engagement teaches them how to do just that by introducing the best venues for online;
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Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;
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Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can;
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is different from person to person and from device to device, why should marketing messages stay static? They shouldnt. Thats why two digital marketing;
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Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend;
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Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;
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